These rules are promulgated under the authority of the Medical Practice Act, Texas Occupations Code Ann. §153.001 and the Health Professions Council, Texas Occupations Code Ann. §101.201, to set forth the grounds under which a physician's license may be disciplined for false and deceptive advertising. Reasonable regulation designed to foster compliance with appropriate standards serves the public interest without impeding the flow of useful, meaningful, and relevant information to the public. The Board permits the dissemination to the public of legitimate information, in accordance with the Board's rules, regarding the practice of medicine and where and from whom medical services may be obtained, so long as such information is in no way false, deceptive, or misleading. It is the responsibility of each physician to carefully scrutinize his advertisements and adhere to the highest ethical standards of truth in advertising.