TEXAS STATE TRAVEL GUIDE

Year 2005 Rate Base: 900,000
Space Closing: October 4, 2004
Materials Due: October 8, 2004
First Distribution: January 2005

Advertising Rates

ROP:

Gross

Net*

Full Page

$26,365

$22,410

Half (2) Page

$15,777

$13,410

One Fourth (1/4) Page

$ 9,212

$ 7,830

One Sixth (1/6) Page

$ 7,094

$ 6,030

Travel Directory Index

$ 3,529

$ 3,000

Premium Positions:

Gross

Net*

Cover 2 (Inside Front)

$39,494

$33,570

Cover 3 (Inside Back)

$37,059

$31,500

Cover 4 (Back)

$45,106

$38,340
Spread (Inside Front Cover
Inside Back Cover)

$65,859

$55,980

*Commission:

15% to recognized agencies providing camera-ready materials.

Note:

All rates are 4-color (no black and white). Run-of-book spreads are 2 times the page rate. Position request in 7 region editorial sections, add 10%. Rates for inserts, gatefolds, multi-title frequency advertising, and other special advertising will be quoted on request. Multiple fractional ads will be priced at the equivalent page rate.

Payment:

Cash with order or net 30 from invoice date. All orders must be paid in full by October 8, 2004.

 

Texas Events Calendar

Advertising Rates/Due Dates

Year 2004/2005 Rate Base:

80,000 Circulation: Spring, Summer, Fall
75,000 Circulation: Winter

 

Black/White

1X
Gross/Net

2X
Gross/Net

4X
Gross/Net

FULL PAGE

$1,600/$1,360

$1,550/$1,318

$1,500/$1,275

HALF PAGE

$1,100/$ 935

$1,075/$ 914

$1,025/$ 872

THIRD PAGE Square

$ 800/$ 680

$ 775/$ 659

$ 725/$ 617

 

COVERS (4-COLOR)

1X
Gross/Net

2X
Gross/Net

4X
Gross/Net

COVER 2

$3,500/$2,975

$3,250/$2,763

$3,000/$2,550

COVER 3

$3,000/$2,550

$2,750/$2,338

$2,500/$2,125

COVER 4

$4,200/$3,570

$4,000/$3,400

$3,800/$3,230

Net rate reflects 15% commission to recognized agencies or advertisers providing camera-ready materials. Cash with order or net 30 from invoice date. All orders must be paid in full by material due date. Rates for inserts, multi-title frequency advertising, and other special advertising will be quoted on request.

Advertising Due Dates:

Issue Date

Space Closing

Materials Due

Summer 2004 (Jun, Jul, Aug-2004)

Feb. 13, 2004

Feb. 27, 2004

Fall 2004 (Sep, Oct, Nov-2004)

May 14, 2004

May 28, 2004

Winter 2004-5 ( Dec-2004, Jan, Feb-2005)

Aug. 13, 2004

Aug. 27, 2004

Spring 2005 (Mar, Apr, May-2005)

Nov. 12, 2004

Dec. 1, 2004

 

TEXAS HIGHWAYS MAGAZINE

Advertising Rates

Four-Color

1x

3x

6x

12x

18x

24x

Full Page

$7120

$6764

$6550

$6337

$6123

$5910

2/3 Page

$5880

$5586

$5410

$5233

$5057

$4880

1/2 Page

$4626

$4395

$4256

$4117

$3978

$3840

1/3 Page

$3326

$3160

$3060

$2960

$2860

$2761

1/6 Page

$1830

$1739

$1684

$1629

$1574

$1519

Cover 2

$9100

$8645

$8372

$8099

$7826

$7553

Cover 3

$8700

$8265

$8004

$7743

$7482

$7221

Notes
All rates are 4-color. Run-of-book spreads are 2 times Page
Rate with frequency discounts applied to the cumulative total
of pages scheduled. Rates for inside cover spreads, inserts,
gatefolds, multi-title/frequency advertising, and other special
advertising will be quoted on request. Preferred position, add
10% to all rates.

Commission:

15% to recognized agencies providing camera-ready materials.

Payment:

Cash with order or net 30 from invoice date.

Space
Deadline:

27th of the third month preceding issue date.

Materials
Deadline

Seven days after space closing. When material or space closing
dates fall on a Saturday, Sunday, or a holiday, space or materials
are due the preceding workday.

Texas Highways Travel Discount Directory

Listings Fee
$50.00 If paid by June 11th, 2004
$65.00 If paid after June 11th, 2004
$30.00 Group rate (listings must be submitted together & paid by a single payment)

Space Advertising
Inside Front Cover $3200
Inside Back Cover $3060
Back Cover $3300
Full Page $2720
Half Page $1765