| (G) explain the implications of tax laws on a business;
(H) describe the impact of labor laws when creating
a start-up business;
(I) create a sample contract for a start-up business
such as sales, employment, purchase, lease, or non-disclosure agreement;
and
(J) examine implications of sexual harassment and workplace
violence on a business.
(10) The student demonstrates an understanding of ethical
and moral obligations in entrepreneurship as they relate to shareholders,
employees, customers, and the community. The student is expected to:
(A) develop ideas to build a moral and ethical business
culture;
(B) evaluate the impact of unethical and immoral practices
on stakeholders;
(C) create the core values for a start-up business;
and
(D) create purpose, vision, and mission statements
for a start-up business.
(11) The student understands the impact of leadership,
human resources, and management on a start-up business. The student
is expected to:
(A) distinguish between leadership and management;
(B) explore and identify personal leadership style;
(C) develop recruitment, hiring, and retention strategies
for a start-up business;
(D) examine and describe effective leadership and management
strategies;
(E) create an organizational chart for a start-up business;
(F) create job descriptions for key roles in a start-up
business; and
(G) explain how company culture impacts recruitment
and retention.
(12) The student determines a pricing structure for
a start-up business. The student is expected to:
(A) create and justify a pricing structure for a start-up
business;
(B) develop and analyze pricing objectives;
(C) use sample data to calculate prices, markups, and
discounts for a start-up business;
(D) calculate unit economics and a break-even point
for a start-up business; and
(E) explain the role of supply and demand on pricing.
(13) The student determines effective marketing and
promotional strategies for a start-up business. The student is expected
to:
(A) develop promotional objectives;
(B) create a marketing plan for a start-up business
that includes the use of internet, social media, and sales strategies;
(C) analyze customer buying behavior to inform promotional
decision-making;
(D) create promotional materials using appropriate
technology;
(E) conduct a market test to measure promotional effectiveness;
(F) explain the role of search engine optimization
as a marketing strategy;
(G) select an appropriate point-of-sale or e-commerce
payment method; and
(H) compare how promotional strategies change during
the product life cycle.
(14) The student understands the role of distribution
and supply chain management for a start-up business. The student is
expected to:
(A) determine distribution costs associated with transportation,
storage, product handling, and inventory control;
(B) explain how distribution adds value to a product
or service by providing place, possession, and time utility to a consumer;
(C) select suppliers for the production of goods and
services; and
(D) analyze risks and challenges with supply chain
management and distribution.
(15) The student understands key metrics to measure
the success of a business. The student is expected to:
(A) explain the role and importance of key metrics
as a measure of success;
(B) identify and define common key metrics; and
(C) select and justify key metrics for a start-up business.
(16) The student presents a well-organized business
plan. The student is expected to:
(A) create and present a comprehensive business plan
that includes business description, target market, key metrics, revenue
streams, pricing structure, competitive advantage, unique value proposition,
distribution channels, and financial forecast;
(B) identify the purpose of and present an elevator
pitch;
(C) create and deliver a presentation for start-up
business funding;
(D) select and implement effective multimedia strategies
for a presentation;
(E) provide and receive constructive feedback following
a presentation;
(F) demonstrate effective presentation skills; and
(G) create an executive summary.
(17) The student understands the process for launching
a start-up business. The student is expected to:
(A) research and identify the process for launching
a start-up business in the local area;
(B) evaluate insurance costs, locations, and loan terms;
and
(C) assess equipment needs and other resources needed
to launch the business.
|
