| (a) Philanthropic naming refers to the naming of a
property or some component of a property for an individual or civic
or charitable group in exchange for financial or other consideration.
(b) The term "civic or charitable group" shall mean
a nonprofit entity, family or group. For-profit entities shall not
be considered civic or charitable groups for purposes of this section.
(c) Only non-historic features at State Historic Sites
may be named pursuant to these rules, such as new visitor centers,
meeting rooms, theaters, galleries, plazas, and other similar features
designed for public use.
(d) Philanthropic naming rights may only be granted
as part of a philanthropic naming rights plan developed in support
of a particular project at a State Historic Site and approved by the
Commission.
(e) Philanthropic naming rights plans shall establish
an aggregate campaign goal, taking into consideration capital costs,
annual operating and maintenance costs, desirability and marketability,
and visibility and prominence of the features to be named.
(f) Subsequent to the approval of a philanthropic naming
rights plan by the Commission, the Executive Director and the Deputy
Executive Director for Historic Sites, working with the agency's Development
Director, shall have the authority to independently review and approve
naming proposals consistent with said plan. In reaching this decision,
they shall consider whether the gift is from a potentially controversial
source, how the donation is to be acknowledged on the site, and any
other relevant factors. If, in the opinion of the staff the gift could
be controversial, staff may refer the proposed gift to the Commission
for final approval.
(g) All assets for which naming rights will be offered
shall be valued as a function of the aggregate campaign goal within
the philanthropic naming rights plan.
(h) All naming rights shall be approved for a specific
term, which shall not be longer than the useful life of the property
or facility, as determined by the Commission, unless otherwise established
in the naming rights plan approved by the Commission.
(i) The Commission shall have the authority to rescind
the naming of any property or component of any property if, in the
Commission's opinion, the individual, civic or charitable group is
found to have participated in any behavior which would have a negative
impact on the site or agency or would discredit the work of the agency
in any way.
(j) Guidelines in the recognition and acknowledgement
of gifts and donations dedicated to State Historic Sites are detailed
in the "Texas Historical Commission Donor Recognition Policy" as posted
on the Texas Historical Commission's website at thc.texas.gov. Design
guidelines for State Historic Sites donor recognition are detailed
and incorporated into the "Texas Historical Commission Donor Recognition
Policy" to include general guidelines, specific design guidelines,
recognition of campaign/endowment donors at historic sites facilities
and recognition of annual operating gifts at historic sites facilities.
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