No person, directly or indirectly, or through an affiliate, shall publish or disseminate or cause to be published or disseminated by radio broadcast, or in any newspaper, periodical, or other publication, or by any sign or outdoor advertisement, or any other printed or graphic matter, including via the internet, any advertisement of alcoholic beverages if such advertisement is in this state, is calculated to induce sales in this state, or is disseminated by mail or e-mail in this state, unless such advertisement is in conformity with this chapter. This chapter does not apply to the publisher of any newspaper, periodical or other publication, or radio broadcaster, unless such publisher or radio broadcaster is a permittee.