| (a) An advertisement for a distilled spirit shall not
contain any statement, design, or device directly or by implication
concerning age or maturity of any brand or lot of the product unless
a statement of age appears on the label of the advertised product.
(b) When any such statement, design, or device concerning
age or maturity is contained in any advertisement, it shall include
(in direct conjunction therewith and with substantially equal conspicuousness)
all parts of the statement, if any, concerning age and percentages
required by the TTB to be made on the label.
(c) An advertisement for any whiskey or brandy (except
immature brandies) that is not required to bear a statement of age
on the label or an advertisement for any rum, tequila or mescal that
has been aged for not less than four years may, however, contain an
inconspicuous, general representation as to age, maturity or other
similar representation even though a specific age statement does not
appear on the label of the advertised product and in the advertisement
itself.
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