| (a) A registrant shall not use advertising that is
false, misleading, or deceptive, or advertising that is not readily
subject to verification, including advertising that:
(1) makes a material misrepresentation of fact or omits
a fact necessary to make the statement as a whole not materially misleading;
(2) makes a customer or client likely to create an
unjustified expectation about the results of a service or procedure;
(3) compares a professional's service with another
professional's services unless the comparison can be factually substantiated;
(4) causes confusion or misunderstanding as to the
credentials, education, or registration of a professional; or
(5) advertises or represents in the use of a professional
name, title, or professional identification that is expressly or commonly
reserved to or used by another profession or professional.
(b) A registrant shall notify each client of the name,
mailing address, website, and telephone number of the department for
the purpose of directing complaints to the department by providing
notification:
(1) on each written contract for services of a registrant;
(2) on a sign prominently displayed in the primary
place of business of each registrant; or
(3) in a bill for services provided by a registrant
to a client or third party.
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