|(a) A licensed driver education school, driving safety
school, department-approved course provider, or drug and alcohol awareness
school may not conduct business or advertise under a name that is
not distinguishable from a name used by any other licensed driver
education school, driving safety school, course provider or drug and
alcohol awareness school, or tax-supported educational establishment
in this state, unless specifically approved in writing by the department.
(b) Use of names other than the approved school name
may constitute a violation of this section.
(c) Branch schools shall conduct business using the
same name as the primary school.
(d) An applicant applying for approval of a new license
shall be allowed to advertise in a manner as approved by the department.
Any publicly posted advertisement from a license applicant subject
to license approval by the department shall include the following
(1) A notice stating "Driving School Coming Soon";
(2) Display a functioning phone number and email address
for the school within the advertisement.
(e) An applicant applying for approval of a new license
(1) Enroll students or conduct classes in driver training
or drug and alcohol awareness prior to department approval of the
(2) Accept payments from prospective students; or
(3) Publish advertisements including the school name
or upcoming class sessions.
(f) A school shall not advertise without including
the school name and the school number exactly as it appears on the
driver education school license.
(g) All advertisements of a multiple classroom location
or alternative delivery method shall meet the requirements in subsections
(a) - (f).