| (a) General requirements. This course is recommended
for students in Grades 10-12. Recommended prerequisites: Commercial
Photography I and Commercial Photography I Lab. Recommended corequisite:
Commercial Photography II Lab. Students shall be awarded one credit
for successful completion of this course.
(b) Introduction.
(1) Career and technical education instruction provides
content aligned with challenging academic standards and relevant technical
knowledge and skills for students to further their education and succeed
in current or emerging professions.
(2) The Arts, Audio/Video Technology, and Communications
Career Cluster focuses on careers in designing, producing, exhibiting,
performing, writing, and publishing multimedia content, including
visual and performing arts and design, journalism, and entertainment
services.
(3) Careers in commercial photography span all aspects
of the industry from setting up a shot to delivering products in a
competitive market. In addition to developing advanced technical knowledge
and skills needed for success in the Arts, Audio/Video Technology,
and Communications Career Cluster, students will be expected to develop
an advanced technical understanding of the commercial photography
industry with a focus on producing, promoting, and presenting professional
quality photographs.
(4) Students are encouraged to participate in extended
learning experiences such as career and technical student organizations
and other leadership or extracurricular organizations.
(5) Statements that contain the word "including" reference
content that must be mastered, while those containing the phrase "such
as" are intended as possible illustrative examples.
(c) Knowledge and skills.
(1) The student demonstrates professional standards/employability
skills as required by business and industry. The student is expected
to:
(A) participate in training, education, or certification
for employment;
(B) demonstrate positive work behaviors and personal
qualities needed to be employable; and
(C) demonstrate skills related to seeking, applying
for, and obtaining a desired job, including identifying job opportunities,
developing a resume and letter of application, completing a job application,
and demonstrating effective interview skills.
(2) The student applies academic knowledge and skills
in commercial photography. The student is expected to:
(A) apply English language arts knowledge and skills
in accordance with industry standards to a variety of written documents;
and
(B) apply mathematics knowledge and skills in accordance
with industry standards to solve a problem.
(3) The student applies professional communications
strategies. The student is expected to:
(A) adapt language for audience, purpose, situation,
and intent;
(B) organize oral and written information;
(C) interpret and communicate information, data, and
observations;
(D) deliver formal and informal presentations;
(E) apply active listening skills to obtain and clarify
information;
(F) listen to and speak with diverse individuals; and
(G) exhibit public relations skills to increase internal
and external customer/client satisfaction.
(4) The student understands and examines problem-solving
methods. The student is expected to:
(A) employ critical-thinking skills independently and
in groups; and
(B) employ interpersonal skills in groups to solve
problems.
(5) The student applies technology applications. The
student is expected to use personal information management, email,
Internet, writing and publishing, presentation, and spreadsheet or
database applications for commercial photography projects.
(6) The student applies knowledge of commercial photography
systems. The student is expected to analyze and summarize the history
and evolution of the commercial photography field.
(7) The student applies safety regulations. The student
is expected to:
(A) implement personal and workplace safety rules and
regulations in a photography studio and lab; and
(B) follow emergency procedures.
(8) The student applies leadership characteristics
to student leadership and professional development activities. The
student is expected to:
(A) employ leadership skills to accomplish goals and
objectives by analyzing the various roles of leaders with organizations,
exhibiting problem-solving and management traits, describing effective
leadership styles, and participating in civic and community leadership
and teamwork opportunities;
(B) employ teamwork and conflict-management skills
to achieve collective goals;
(C) establish and maintain effective working relationships
by providing constructive praise and criticism, demonstrating sensitivity
to and value for diversity, and managing stress and controlling emotions;
(D) prepare for meetings by developing goals and objectives
to achieve within a scheduled time and producing agendas;
(E) conduct and participate in meetings to accomplish
work tasks by achieving goals and objectives within a scheduled time;
producing meeting minutes, including decisions and next steps; and
using parliamentary procedures, as needed; and
(F) employ mentoring skills to inspire and teach others.
(9) The student applies ethical decision making and
complies with laws regarding use of technology in commercial photography.
The student is expected to:
(A) demonstrate an understanding of ethical conduct
related to interacting with others such as maintaining client confidentiality
and privacy of sensitive content and providing proper credit for ideas;
(B) discuss and apply copyright laws in relation to
fair use and duplication of images;
(C) model respect for intellectual property when manipulating,
morphing, and editing digital images; and
(D) demonstrate proper etiquette and knowledge of acceptable
use policies, including Creative Common laws and licensing.
(10) The student develops career-building characteristics.
The student is expected to:
(A) maintain and update a portfolio with information
such as work experiences, licenses, certifications, and work samples;
and
(B) demonstrate skills in evaluating and comparing
employment opportunities.
(11) The student applies technical skills for efficiency.
The student is expected to employ planning and time-management skills
to complete work tasks such as creating quotes and budgeting.
(12) The student develops an increased understanding
of commercial photography. The student is expected to:
(A) identify photographs for commercial photography;
(B) recognize the elements and principles of art as
they apply to a variety of commercial photography projects;
(C) use principles of commercial photography such as
working with clients, interpreting client instructions, developing
production schedules, and delivering products in a competitive market;
(D) identify appropriate cameras and lenses;
(E) recognize appropriate photographic composition
and layout principles;
(F) identify the use of appropriate digital black and
white and color photography;
(G) understand the use of effective photographic lighting
techniques, including three-point, studio, portraiture, and product;
(H) recognize the elements of professional quality
photographs;
(I) identify the most appropriate types of photographic
paper for projects;
(J) recognize appropriate solutions for mounting, matting,
or framing photographs;
(K) understand appropriate, current, and industry-standard
production processes to produce photographs;
(L) evaluate photographs using principles of art, commercial
photography standards, and critical-thinking skills;
(M) identify appropriate resolution and digital file
formats;
(N) identify and use the principles of design to discuss,
analyze, critique, and write about visual aspects of photographic
work, including the student's own work; and
(O) demonstrate knowledge of the principles of design
in photographic work with a focus on composition, color, design, shape,
shadow, negative space, and background.
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