| (a) General requirements. This course is recommended
for students in Grades 9-12. This course satisfies a speech credit
or skills graduation requirement. Students shall be awarded one-half
credit for successful completion of this course.
(b) Introduction.
(1) Career and technical education instruction provides
content aligned with challenging academic standards and relevant technical
knowledge and skills for students to further their education and succeed
in current or emerging professions.
(2) The Arts, Audio/Video Technology, and Communications
Career Cluster focuses on careers in designing, producing, exhibiting,
performing, writing, and publishing multimedia content, including
visual and performing arts and design, journalism, and entertainment
services.
(3) Professional Communications blends written, oral,
and graphic communication in a career-based environment. Careers in
the global economy require individuals to be creative and have a strong
background in computer and technology applications, a strong and solid
academic foundation, and a proficiency in professional oral and written
communication. Within this context, students will be expected to develop
and expand the ability to write, read, edit, speak, listen, apply
software applications, manipulate computer graphics, and conduct Internet
research.
(4) Students are encouraged to participate in extended
learning experiences such as career and technical student organizations
and other leadership or extracurricular organizations.
(5) Statements that contain the word "including" reference
content that must be mastered, while those containing the phrase "such
as" are intended as possible illustrative examples.
(c) Knowledge and skills.
(1) The student demonstrates professional standards/employability
skills as required by business and industry. The student is expected
to:
(A) explore opportunities in training, education, and
certifications for employment;
(B) demonstrate professional standards and personal
qualities needed to be employable such as oral and written communication,
leadership, teamwork, appreciation for diversity, conflict management,
customer service, work ethic, and adaptability;
(C) demonstrate skills related to seeking and applying
for employment;
(D) create a resume and cover letter/letter of interest
to document information such as work experiences, licenses, certifications,
and work samples; and
(E) demonstrate skills in evaluating and comparing
employment opportunities.
(2) The student applies English language arts in professional
communications projects. The student is expected to:
(A) demonstrate use of content, technical concepts,
and vocabulary;
(B) use correct grammar, punctuation, and terminology
to write and edit documents;
(C) identify assumptions, purpose, outcomes, solutions,
and propaganda techniques;
(D) compose and edit copy for a variety of written
documents;
(E) evaluate oral and written information; and
(F) research topics for the preparation of oral and
written communications.
(3) The student applies professional communications
strategies. The student is expected to:
(A) adapt language for audience, purpose, situation,
and intent;
(B) organize oral and written information;
(C) interpret and communicate information, data, and
observations;
(D) deliver formal and informal presentations;
(E) apply active listening skills;
(F) develop and interpret tables, charts, and figures;
(G) listen to and speak with diverse individuals; and
(H) exhibit public relations skills.
(4) The student understands and examines problem-solving
methods. The student is expected to:
(A) employ critical-thinking skills independently and
in groups; and
(B) employ interpersonal skills in groups to solve
problems.
(5) The student uses technology applications and processes.
The student is expected to:
(A) use technology applications such as social media,
email, Internet, writing and publishing, presentation, and spreadsheet
or database applications for audio and video production projects;
and
(B) use processes such as personal information management,
file management, and file sharing.
(6) The student understands communications systems.
The student is expected to:
(A) describe the nature and types of businesses;
(B) analyze and summarize the history and evolution
of the various related fields of study; and
(C) analyze the economic base in order to demonstrate
an understanding of the economic factors influencing the industry
as a whole.
(7) The student applies safety regulations. The student
is expected to:
(A) implement personal and classroom safety rules and
regulations; and
(B) follow emergency procedures as needed.
(8) The student identifies and develops leadership
characteristics. The student is expected to:
(A) identify leadership characteristics; and
(B) participate in student leadership and professional
development activities.
(9) The student applies ethical decision making and
understands and complies with laws regarding use of technology in
communications. The student is expected to:
(A) exhibit ethical conduct;
(B) discuss copyright laws in relation to fair use
and duplication of materials;
(C) analyze the impact of communications on society;
and
(D) understand and exhibit digital citizenship.
(10) The student applies technical skills for efficiency.
The student is expected to:
(A) employ planning and time-management skills to relate
to professional communications; and
(B) use technology to enhance productivity.
(11) The student develops an understanding of professional
communications through exploration of the Arts, Audio/Video Technology,
and Communications Career Cluster. The student is expected to:
(A) develop an understanding of the evolution of the
arts, audio/video technology, and communications career field, including
the history, foundation elements, principles, and communicative effects;
(B) demonstrate knowledge of the communication process,
including the characteristics of oral language, types and effects
of nonverbal communication, effective nonverbal strategies such as
a firm handshake, direct eye contact, and appropriate use of space
and distance;
(C) demonstrate knowledge of the components of the
listening process and specific kinds of listening such as critical,
deliberative, and empathetic;
(D) identify and analyze ethical and social responsibilities
of communicators;
(E) demonstrate knowledge of various communication
processes in professional contexts, including using effective communication
skills; analyzing standards for appropriate use of informal, standard,
and technical language; making appropriate and important communication
decisions based on accurate and complete information; and recognizing
and analyzing appropriate channels of communication in organizations;
(F) use appropriate interpersonal communication strategies
in professional contexts, including using different types of professional
communication and communication management skills and observing professional
etiquette;
(G) demonstrate knowledge of the interview process,
including effective communication as interviewee and interviewer,
and federal employment laws regarding interviews;
(H) identify and use appropriate strategies for communicating
with a variety of audiences;
(I) identify the types, purposes, dynamics, processes,
effectiveness, roles of members, and leadership styles of professional
groups;
(J) communicate effectively in group contexts by assuming
productive roles, solving problems, managing conflicts, and building
consensus in groups;
(K) research formal and informal professional presentations
by analyzing the audience, occasion, purpose, and primary and secondary
sources; determining specific topics for presentations; and evaluating
sources using media literacy strategies such as recognizing bias,
misinformation, untruths, and source credibility;
Cont'd... |
