| (a) General requirements. This course is recommended
for students in Grades 11 and 12. Prerequisites: Audio/Video Production
II and Audio/Video Production II Lab. Students shall be awarded two
credits for successful completion of this course. A student may repeat
this course once for credit provided that the student is experiencing
different aspects of the industry and demonstrating proficiency in
additional and more advanced knowledge and skills.
(b) Introduction.
(1) Career and technical education instruction provides
content aligned with challenging academic standards and relevant technical
knowledge and skills for students to further their education and succeed
in current or emerging professions.
(2) The Arts, Audio/Video Technology, and Communications
Career Cluster focuses on careers in designing, producing, exhibiting,
performing, writing, and publishing multimedia content, including
visual and performing arts and design, journalism, and entertainment
services.
(3) Careers in audio/video production span all aspects
of the audio/video communications industry. Building upon the concepts
taught in Audio/Video Production II and its corequisite Audio/Video
Production II Lab, in addition to developing advanced technical knowledge
and skills needed for success in the Arts, Audio/Video Technology,
and Communications Career Cluster, students will be expected to develop
an increasing understanding of the industry with a focus on applying
pre-production, production, and post-production audio and video products
in a professional environment. This course may be implemented in an
advanced audio/video or audio format. Instruction may be delivered
through lab-based classroom experiences or career preparation opportunities.
(4) Students are encouraged to participate in extended
learning experiences such as career and technical student organizations
and other leadership or extracurricular organizations.
(5) Statements that contain the word "including" reference
content that must be mastered, while those containing the phrase "such
as" are intended as possible illustrative examples.
(c) Knowledge and skills.
(1) The student demonstrates professional standards/employability
skills as required by business and industry. The student is expected
to:
(A) participate in training, education, or certification
for employment;
(B) demonstrate professional standards and personal
qualities needed to be employable such as oral and written communication,
leadership, teamwork, appreciation for diversity, conflict management,
customer service, work ethic, and adaptability;
(C) demonstrate skills related to seeking and applying
for employment; and
(D) create a resume and cover letter/letter of interest
to document information such as work experiences, licenses, certifications,
and work samples.
(2) The student applies academic knowledge and skills
in production projects. The student is expected to:
(A) apply English language arts knowledge and skills
by consistently demonstrating use of content, technical concepts,
and vocabulary; using correct grammar, punctuation, and terminology
to write and edit documents; and composing and editing copy for a
variety of written documents such as scripts, captions, schedules,
reports, manuals, proposals, and other client-based documents; and
(B) apply mathematics knowledge and skills in invoicing
and time-based mathematics by consistently demonstrating knowledge
of arithmetic operations and applying measurement to solve problems.
(3) The student implements advanced professional communications
strategies. The student is expected to:
(A) adapt language such as structure and style for
audience, purpose, situation, and intent;
(B) formulate, analyze, and organize oral and written
information;
(C) formulate, analyze, interpret, and communicate
information, data, and observations;
(D) create and deliver formal and informal presentations;
(E) apply active listening skills to obtain and clarify
information;
(F) listen to and speak with diverse individuals; and
(G) exhibit public relations skills to increase internal
and external customer/client satisfaction.
(4) The student implements advanced problem-solving
methods. The student is expected to:
(A) employ critical-thinking skills, including data
gathering and interpretation independently and in groups; and
(B) employ interpersonal skills in groups to solve
problems and make decisions.
(5) The student implements advanced technology applications
and processes. The student is expected to:
(A) use technology applications such as social media,
email, Internet, writing and publishing, presentation, and spreadsheet
or database applications for audio and video production projects;
and
(B) use processes such as personal information management,
file management, and file sharing.
(6) The student implements advanced knowledge of the
evolution and current trends of the audio and video production industries.
The student is expected to:
(A) summarize the history and evolution of audio and
video production industries; and
(B) analyze the current trends of audio and video production
industries.
(7) The student applies safety regulations. The student
is expected to:
(A) consistently implement personal and workplace safety
rules and regulations;
(B) recognize and resolve potential safety concerns;
and
(C) follow emergency procedures.
(8) The student implements leadership characteristics
in student organizations and professional development activities.
The student is expected to:
(A) employ leadership skills to accomplish goals and
objectives by analyzing the various roles of leaders within organizations,
exhibiting problem-solving and management traits, describing effective
leadership styles, and participating in civic and community leadership
and teamwork opportunities to enhance skills;
(B) employ teamwork and conflict-management skills
to achieve collective goals;
(C) establish and maintain effective working relationships
by providing constructive praise and criticism, demonstrating sensitivity
to and value for diversity, and managing stress and controlling emotions;
(D) prepare for meetings by developing goals and objectives
to achieve within a scheduled time and producing agendas;
(E) conduct and participate in meetings to accomplish
work tasks by achieving goals and objectives within a scheduled time;
producing meeting minutes, including decisions and next steps; and
using parliamentary procedures, as needed; and
(F) employ mentoring skills to inspire and teach others.
(9) The student implements ethical decision making
and complies with laws regarding use of technology. The student is
expected to:
(A) exhibit ethical conduct related to providing proper
credit for ideas and privacy of sensitive content;
(B) discuss and apply copyright laws in relation to
fair use and acquisition, trademark laws, personal privacy laws, and
use of digital information by citing sources using established methods;
(C) model respect for intellectual property when manipulating,
morphing, and editing graphics, video, text, and sound;
(D) demonstrate proper etiquette and knowledge of acceptable
use policies when using networks, especially resources on the Internet
and intranet; and
(E) analyze the impact of the audio/video production
industry on society.
(10) The student demonstrates appropriate career-building
characteristics and maintains a professional portfolio. The student
is expected to:
(A) maintain a career portfolio to document information
such as work experiences, licenses, certifications, and work samples;
(B) demonstrate skills in evaluating and comparing
employment opportunities;
(C) examine and employ professional networking opportunities
such as career and technical student organizations, professional social
media, and industry professional organizations; and
(D) examine employment opportunities in entrepreneurship.
(11) The student employs effective planning and time-management
skills to enhance productivity. The student is expected to:
(A) employ effective planning and time-management skills
to complete work tasks; and
(B) use technology to enhance productivity.
(12) The student implements an advanced understanding
of a client-based production in all stages of production. The student
is expected to:
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