| (a) General requirements. This course is for students
in Grades 11 and 12. Prerequisite: Fashion Design II and Fashion Design
II Lab. Students shall be awarded two credits for successful completion
of this course. A student may repeat this course once for credit provided
that the student is experiencing different aspects of the industry
and demonstrating proficiency in additional and more advanced knowledge
and skills.
(b) Introduction.
(1) Career and technical education instruction provides
content aligned with challenging academic standards and relevant technical
knowledge and skills for students to further their education and succeed
in current or emerging professions.
(2) The Arts, Audio/Video Technology, and Communications
Career Cluster focuses on careers in designing, producing, exhibiting,
performing, writing, and publishing multimedia content, including
visual and performing arts and design, journalism, and entertainment
services.
(3) Careers in fashion span all aspects of the textile
and apparel industries. Within this context, in addition to developing
advanced technical knowledge and skills needed for success in the
Arts, Audio/Video Technology, and Communications Career Cluster, students
will be expected to develop an advanced technical understanding of
the business aspects of fashion, with emphasis on promotion and retailing.
Instruction may be delivered through lab-based classroom experiences
or career preparation opportunities.
(4) Students are encouraged to participate in extended
learning experiences such as career and technical student organizations
and other leadership or extracurricular organizations.
(5) Statements that contain the word "including" reference
content that must be mastered, while those containing the phrase "such
as" are intended as possible illustrative examples.
(c) Knowledge and skills.
(1) The student demonstrates professional standards/employability
skills as required by business and industry. The student is expected
to:
(A) identify and participate in training, education,
or certification to prepare for employment;
(B) identify and demonstrate professional standards
and personal qualities needed to be employable such as self-discipline,
self-worth, positive attitude, integrity, and commitment;
(C) demonstrate skills related to seeking and applying
for employment to find and obtain a desired job, including identifying
job opportunities, developing a resume and letter of application,
completing a job application, and demonstrating effective interview
skills;
(D) maintain a career portfolio to document information
such as work experiences, licenses, certifications, and work samples;
(E) demonstrate skills in evaluating and comparing
employment opportunities; and
(F) examine employment opportunities in entrepreneurship.
(2) The student applies academic knowledge and skills
in fashion, textile, and apparel projects. The student is expected
to:
(A) apply English language arts knowledge by demonstrating
skills such as correct use of content, technical concepts, vocabulary,
grammar, punctuation, and terminology to write and edit a variety
of documents; and
(B) apply mathematics knowledge and skills such as
using whole numbers, decimals, fractions, and knowledge of arithmetic
operations.
(3) The student implements advanced professional communications
strategies. The student is expected to:
(A) adapt language for audience, purpose, situation,
and intent;
(B) organize oral and written information;
(C) interpret and communicate information, data, and
observations;
(D) deliver formal and informal presentations;
(E) apply active listening skills to obtain and clarify
information;
(F) communicate with diverse individuals; and
(G) exhibit public relations skills to increase internal
and external customer/client satisfaction.
(4) The student implements advanced problem-solving
methods. The student is expected to:
(A) employ critical-thinking skills independently and
in groups; and
(B) employ interpersonal skills in groups to solve
problems.
(5) The student implements advanced technology applications.
The student is expected to use personal information management, email,
Internet, and industry programs for fashion, textiles, and apparel
projects.
(6) The student implements advanced knowledge of fashion,
textile, and apparel systems. The student evaluates the history of
the fashion, textiles, and apparel field. The student is expected
to compare fashion history relative to current fashions trends.
(7) The student applies safety regulations. The student
is expected to implement personal and workplace safety rules and procedures.
(8) The student implements leadership characteristics
in classroom and professional settings. The student is expected to:
(A) employ leadership skills to accomplish collective
goals;
(B) employ practices for effective working relationships
such as providing constructive praise and criticism, demonstrating
sensitivity to and value for diversity, and managing stress and controlling
emotions;
(C) conduct and participate in meetings using parliamentary
procedure; and
(D) employ mentoring skills to inspire others.
(9) The student applies ethical decision making and
complies with legal practices related to fashion, textiles, and apparel.
The student is expected to:
(A) exhibit ethical conduct; and
(B) apply copyright laws.
(10) The student implements technical skills for efficiency.
The student is expected to employ planning and time-management skills
to complete work tasks.
(11) The student describes fundamentals of fashion
buying. The student is expected to:
(A) explain processes for retail buying;
(B) identify wholesale market resources;
(C) compare various apparel markets;
(D) analyze how timing and pricing of fashion apparel
and accessories are determined;
(E) analyze the price of a fashion product;
(F) describe various types of retail outlets;
(G) describe how offshore sourcing impacts fashion
retailing; and
(H) compose a scenario plan for retail pricing, sales,
inventory, and purchasing.
(12) The student describes the relationship between
marketing and the fashion industry. The student is expected to:
(A) explain the marketing concept;
(B) relate marketing functions to the fashion industry;
(C) explain how each component of the marketing mix
contributes to successful fashion marketing;
(D) explain the importance of target markets;
(E) describe advantages and disadvantages of market
segmentation and mass marketing;
(F) research trends and emerging technologies affecting
fashion marketing;
(G) determine examples of niche marketing;
(H) describe cultural and societal influences on the
fashion market; and
(I) describe how international marketing has affected
the fashion industry.
(13) The student develops, implements, and evaluates
a promotional plan. The student is expected to:
(A) identify components of the promotional mix such
as advertising, visual merchandising, and personal selling;
(B) demonstrate visual merchandising techniques for
fashion goods, services, or ideas;
(C) analyze a promotional plan for effectiveness;
(D) describe deceptive practices in fashion promotion;
and
(E) employ ethical practices in promotional activities.
(14) The student applies marketing techniques when
assisting with promotional activities. The student is expected to:
(A) describe various types of business promotion strategies;
(B) classify types of customers and their motives for
buying textile and apparel products;
(C) describe roles of public relations and publicity
in product promotion;
(D) explain the use of promotional activities to market
textile and apparel products and services;
(E) plan special fashion events such as fashion shows,
trunk shows, retail shows, and educational events;
(F) create and develop a fashion show theme;
(G) develop a scale drawing to illustrate fashion show
sets and staging;
Cont'd... |
