| (a) General requirements. This course is recommended
for students in Grades 10-12. Prerequisites: Graphic Design and Illustration
II and Graphic Design and Illustration II Lab. Students shall be awarded
two credits for successful completion of this course. A student may
repeat this course once for credit provided that the student is experiencing
different aspects of the industry and demonstrating proficiency in
additional and more advanced knowledge and skills.
(b) Introduction.
(1) Career and technical education instruction provides
content aligned with challenging academic standards and relevant technical
knowledge and skills for students to further their education and succeed
in current or emerging professions.
(2) The Arts, Audio/Video Technology, and Communications
Career Cluster is focused on careers in designing, producing, exhibiting,
performing, writing, and publishing multimedia content, including
visual and performing arts and design, journalism, and entertainment
services.
(3) Careers in graphic design and illustration span
all aspects of the advertising and visual communications industry.
Within this context, in addition to developing technical knowledge
and skills needed for success in the Arts, Audio/Video Technology,
and Communications Career Cluster, students will be expected to develop
a technical understanding of the industry with a focus on skill proficiency.
Instruction may be delivered through lab-based classroom experiences
or career preparation opportunities.
(4) Students are encouraged to participate in extended
learning experiences such as career and technical student organizations
and other leadership or extracurricular organizations.
(5) Statements that contain the word "including" reference
content that must be mastered, while those containing the phrase "such
as" are intended as possible illustrative examples.
(c) Knowledge and skills.
(1) The student demonstrates professional standards/employability
skills as required by business and industry. The student is expected
to:
(A) identify and participate in training, education,
or preparation for certification to prepare for employment;
(B) identify and demonstrate professional standards
and personal qualities needed to be employable such as self-discipline,
self-worth, positive attitude, integrity, and commitment;
(C) demonstrate skills related to seeking and applying
for employment to find and obtain a desired job, including identifying
job opportunities, developing a resume and letter of application,
completing a job application, and demonstrating effective interview
skills;
(D) maintain a career portfolio to document information
such as work experiences, licenses, certifications, and work samples;
(E) demonstrate skills in evaluating and comparing
employment opportunities; and
(F) examine employment opportunities in entrepreneurship.
(2) The student applies academic knowledge and skills
in art and design projects. The student is expected to:
(A) apply English language arts knowledge by demonstrating
skills such as correct use of content, technical concepts, vocabulary,
grammar, punctuation, and terminology to write and edit a variety
of documents; and
(B) apply mathematics knowledge and skills such as
using whole numbers, decimals, fractions, and knowledge of arithmetic
operations.
(3) The student implements advanced professional communications
strategies. The student is expected to:
(A) adapt language such as structure and style for
audience, purpose, situation, and intent;
(B) organize oral and written information;
(C) interpret and communicate information;
(D) deliver formal and informal presentations;
(E) apply active listening skills;
(F) listen to and speak with diverse individuals; and
(G) exhibit public relations skills to increase internal
and external customer/client satisfaction.
(4) The student implements advanced problem-solving
methods. The student is expected to:
(A) employ critical-thinking skills, including data
gathering and interpretation, independently and in groups to solve
problems and make decisions; and
(B) employ interpersonal skills in groups to solve
problems and make decisions.
(5) The student implements advanced technology applications.
The student is expected to use personal information management, email,
Internet, writing and publishing, and presentation applications for
graphic design and illustration projects.
(6) The student implements advanced knowledge of design
systems. The student is expected to analyze and summarize the history
and evolution of the commercial art and design field.
(7) The student applies cyber safety procedures. The
student is expected to implement personal and professional safety
rules and regulations.
(8) The student implements leadership characteristics
in student leadership and professional development activities. The
student is expected to:
(A) employ leadership skills to accomplish goals and
objectives by analyzing the various roles of leaders within organizations,
exhibiting problem-solving and management traits, describing effective
leadership styles, and participating in civic and community leadership
and teamwork opportunities to enhance skills;
(B) employ teamwork and conflict-management skills
to achieve collective goals;
(C) establish and maintain effective working relationships
by providing constructive praise and criticism, demonstrating sensitivity
to and value for diversity, and managing stress and controlling emotions;
(D) prepare for meetings by developing goals and objectives
to achieve within a scheduled time and producing agendas;
(E) conduct and participate in meetings to accomplish
work tasks by achieving goals and objectives within a scheduled time;
producing meeting minutes, including decisions and next steps; and
using parliamentary procedures, as needed; and
(F) employ mentoring skills to inspire and teach others.
(9) The student applies ethical decision making and
complies with laws regarding use of technology. The student is expected
to:
(A) exhibit ethical conduct related to interacting
with others such as maintaining client confidentiality and privacy
of sensitive content and providing proper credit for ideas;
(B) discuss and apply copyright laws in relation to
fair use and acquisition and use of digital information using established
methods to cite sources;
(C) model respect of intellectual property when manipulating,
morphing, and editing graphics, video, text, and sound;
(D) demonstrate proper etiquette and knowledge of acceptable
use policies when using networks, especially resources on the Internet
and intranet; and
(E) analyze and identify the impact of the advertising
and visual communication design industry on society.
(10) The student applies effective planning and time-management
skills. The student is expected to employ tools to enhance results
and complete work tasks.
(11) The student uses advanced graphic design and illustration
methods and skills. The student is expected to:
(A) interpret, evaluate, and justify design decisions;
(B) conduct verbal or written critiques of design projects;
and
(C) identify and apply art elements and principles
to designs and illustrations.
(12) The student employs a creative design process
to create professional quality, two- or three-dimensional projects.
The student is expected to:
(A) create designs for defined applications;
(B) use appropriate elements of design;
(C) use appropriate design principles and typography;
(D) use appropriate composition;
(E) use anatomically appropriate figure drawing;
(F) use appropriate perspective;
(G) use the most effective color choices in projects;
and
(H) use appropriate printing concepts.
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