| (a) General requirements. This course is recommended
for students in Grades 9-12. Recommended prerequisite: Principles
of Business, Marketing, and Finance. Students shall be awarded one-half
credit for successful completion of this course.
(b) Introduction.
(1) Career and technical education instruction provides
content aligned with challenging academic standards and relevant technical
knowledge and skills for students to further their education and succeed
in current or emerging professions.
(2) The Marketing Career Cluster focuses on planning,
managing, and performing marketing activities to reach organizational
objectives.
(3) Fashion Marketing is designed to provide students
with knowledge of the various business functions in the fashion industry.
Students in Fashion Marketing will gain a working knowledge of promotion,
textiles, merchandising, mathematics, selling, visual merchandising,
and career opportunities.
(4) Students are encouraged to participate in extended
learning experiences such as career and technical student organizations
and other leadership or extracurricular organizations.
(5) Statements that contain the word "including" reference
content that must be mastered, while those containing the phrase "such
as" are intended as possible illustrative examples.
(c) Knowledge and skills.
(1) The student demonstrates professional standards/employability
skills as required by business and industry. The student is expected
to:
(A) communicate effectively with others using speaking,
listening, and writing skills;
(B) demonstrate collaboration skills through teamwork;
(C) demonstrate professionalism by conducting oneself
in a manner appropriate for the profession and workplace;
(D) demonstrate a positive, productive work ethic by
performing assigned tasks as directed;
(E) demonstrate integrity by choosing the ethical course
of action and complying with all applicable rules, laws, and regulations;
(F) demonstrate time-management skills by prioritizing
tasks, following schedules, and tending to goal-relevant activities
in ways that use time wisely and optimize efficiency and results;
and
(G) demonstrate leadership skills by participating
in activities such as career and technical education student organizations.
(2) The student knows the importance and functions
of marketing. The student is expected to:
(A) describe each marketing function and how it relates
to the fashion industry;
(B) describe advantages and disadvantages of market
segmentation and mass marketing; and
(C) research trends affecting fashion marketing.
(3) The student knows the impact and value of diversity.
The student is expected to:
(A) explain elements of culture and the need for understanding
cultural diversity; and
(B) identify how diversity affects fashion.
(4) The student demonstrates the use of oral and written
communication skills in creating, expressing, and interpreting information
and ideas, including technical terminology and information. The student
is expected to:
(A) create presentations using appropriate media to
inform audiences; and
(B) exhibit public relations skills to increase customer
satisfaction.
(5) The student knows that distribution channel members
facilitate the movement of products. The student is expected to:
(A) explain channels of distribution for fashion products;
and
(B) describe activities of each channel member in the
fashion industry.
(6) The student knows the marketing-information system.
The student is expected to:
(A) define the purpose of marketing-information systems;
(B) identify limitations of marketing research;
(C) explain how inventory can be managed by using tools
such as point-of-sale systems, just-in-time strategies, and radio
frequency identification (RFID) technology; and
(D) analyze data used to make accurate retail forecasts.
(7) The student knows concepts and strategies used
in determining and adjusting prices to maximize return and meet customers'
perceptions of value. The student is expected to:
(A) employ pricing strategies to determine prices;
(B) develop a sample credit policy that could be a
useful fashion marketing strategy; and
(C) analyze the price of a fashion product.
(8) The student knows merchandising concepts and processes
used in obtaining, developing, maintaining, and improving a product
or service to respond to marketing opportunities. The student is expected
to:
(A) use assortment-mix strategies to create maximum
mix of products at minimum cost;
(B) perform buying activities to obtain products for
resale;
(C) analyze vendor performance to choose vendors and
merchandise; and
(D) position products and services to acquire a desired
business image.
(9) The student knows that a successful marketer must
communicate information on retail products, services, images, and
ideas to achieve a desired outcome. The student is expected to:
(A) demonstrate methods of advertising to communicate
promotional messages to targeted audiences;
(B) use special events to increase sales;
(C) display visual merchandising techniques to increase
interest in product offerings;
(D) implement display techniques to attract customers
and increase sales potential; and
(E) manage promotional activities to maximize return
on promotional efforts.
(10) The student knows that purchasing occurs as steps
in a continuous cycle. The student is expected to:
(A) distinguish between buying for resale and buying
for organizational use; and
(B) demonstrate knowledge of the fashion buying process
such as preparing a buying plan, completing purchase orders, and processing
invoices.
(11) The student demonstrates an understanding of concepts
and actions to determine client needs and wants. The student is expected
to:
(A) acquire product knowledge to communicate product
benefits and to ensure appropriateness of product for the customer;
and
(B) employ sales processes and techniques to enhance
customer relationships and to increase the likelihood of making sales.
(12) The student knows the nature and scope of fashion.
The student is expected to:
(A) explain the importance of fashion;
(B) demonstrate knowledge of fashion history and how
it relates to today's fashions;
(C) distinguish among fashion terms such as fashion,
style, and design;
(D) list major environmental influences on fashion
demand;
(E) research fashion information;
(F) explain legislation that impacts the fashion industry;
and
(G) describe how international marketing has affected
the fashion industry.
(13) The student knows that a career in fashion marketing
requires knowledge of the industry. The student is expected to:
(A) research careers in the fashion industry;
(B) list and describe businesses related to the fashion
industry; and
(C) delineate components of softlines such as sportswear,
footwear, and men's and children's fashions.
(14) The student demonstrates mathematics knowledge
and skills required to pursue the full-range of postsecondary education
and career opportunities. The student is expected to:
(A) apply data and measurements to solve a problem;
and
(B) analyze mathematical problem statements for missing
or irrelevant data.
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