| (a) General requirements. This course is recommended
for students in Grades 11 and 12. Recommended Prerequisite: Principles
of Business, Marketing, and Finance. Students shall be awarded two
credits for successful completion of this course. A student may repeat
this course once for credit provided that the student is experiencing
different aspects of the industry and demonstrating proficiency in
additional and more advanced knowledge and skills.
(b) Introduction.
(1) Career and technical education instruction provides
content aligned with challenging academic standards and relevant technical
knowledge and skills for students to further their education and succeed
in current or emerging professions.
(2) The Marketing Career Cluster focuses on planning,
managing, and performing marketing activities to reach organizational
objectives.
(3) Practicum in Marketing is a series of dynamic activities
that focus on the customer to generate a profitable exchange. Students
will gain knowledge and skills that help them to be proficient in
one or more of the marketing functional areas associated with distribution,
financing, marketing information management, pricing, product planning,
promotion, purchasing, risk management, and selling skills. Students
will integrate skills from academic subjects, information technology,
interpersonal communication, and management training to make responsible
decisions. The practicum course is a paid or unpaid experience for
students participating in a coherent sequence of career and technical
courses in marketing.
(4) Students are encouraged to participate in extended
learning experiences such as career and technical student organizations
and other leadership or extracurricular organizations.
(5) Statements that contain the word "including" reference
content that must be mastered, while those containing the phrase "such
as" are intended as possible illustrative examples.
(c) Knowledge and skills.
(1) The student demonstrates professional standards/employability
skills as required by business and industry. The student is expected
to:
(A) communicate effectively with others using speaking,
listening, and writing skills;
(B) demonstrate collaboration skills through teamwork;
(C) demonstrate professionalism by conducting oneself
in a manner appropriate for the profession and workplace;
(D) demonstrate a positive, productive work ethic by
performing assigned tasks as directed;
(E) demonstrate integrity by choosing the ethical course
of action and complying with all applicable rules, laws, and regulations;
(F) demonstrate time-management skills such as prioritizing
tasks, following schedules, and tending to goal-relevant activities
in ways that use time wisely and optimize efficiency and results;
and
(G) demonstrate leadership skills by participating
in activities such as career and technical education student organizations.
(2) The student knows the nature of business and shows
its contribution to society. The student is expected to:
(A) distinguish ways that businesses contribute to
society;
(B) explain the importance of social responsibility;
(C) describe types of business activities;
(D) explain the organizational design of businesses;
(E) discuss the global environment in which businesses
operate; and
(F) depict factors that affect the business environment
and how businesses can respond.
(3) The student demonstrates the importance of marketing
and the functions of marketing. The student is expected to:
(A) explain the marketing concept; and
(B) describe each marketing function and how it relates
to the marketing concept.
(4) The student analyzes the marketing mix, which involves
a combination of the decisions about product, price, place, promotion,
and people. The student is expected to:
(A) explain how each component of the marketing mix
contributes to successful marketing; and
(B) illustrate the importance of marketing strategies
in the marketing mix.
(5) The student knows the concepts and strategies
used to determine target markets and market identification. The student
is expected to:
(A) explain the importance of target markets;
(B) compare and contrast advantages and disadvantages
of market segmentation and mass marketing;
(C) distinguish among geographic, demographic, psychographic,
and behavioral segmentation; and
(D) explain the nature of marketing planning.
(6) The student applies mathematical concepts in marketing.
The student is expected to:
(A) execute calculations involving money, time, space,
materials, and data;
(B) interpret charts and graphs to make informed marketing
decisions;
(C) use formulas and equations to determine price,
profit, costs, and break-even point;
(D) perform mathematical operations;
(E) predict reasonable estimations;
(F) create mathematical models from real-life situations;
and
(G) determine rate of change mathematically.
(7) The student knows how to use self-development techniques
and interpersonal skills to accomplish marketing objectives. The student
is expected to:
(A) identify and practice effective interpersonal and
team-building skills involving situations with coworkers, managers,
and customers;
(B) develop short- and long-term personal goals;
(C) identify and use time-management principles; and
(D) participate in leadership and career development
activities.
(8) The student applies information technology as an
effective marketing tool. The student is expected to:
(A) identify social media trends in marketing;
(B) identify ways that technology impacts business;
(C) apply web-search skills;
(D) demonstrate word-processing skills;
(E) use database applications; and
(F) execute spreadsheet applications.
(9) The student recognizes that careers are ever changing
and require continual self-assessment, research, and preparation to
develop and implement responsible decisions. The student is expected
to:
(A) develop a working portfolio containing components
such as resume, cover letter, thank you letter, references, letter
of recommendation, and work samples;
(B) analyze personal social media accounts for potential
employability; and
(C) demonstrate interview skills.
(10) The student knows the importance of emerging trends
and technologies in marketing. The student is expected to:
(A) discuss trends affecting marketing; and
(B) research emerging technologies in marketing.
(11) The student knows the impact and value of diversity.
The student is expected to:
(A) explain how diversity affects marketing; and
(B) probe the impact of multiculturalism and multigenerationalism
on marketing activities.
(12) The student knows that marketing begins with a
working knowledge of economic concepts. The student is expected to:
(A) discuss characteristics of economic goods and services;
(B) identify economic needs and wants;
(C) explain the concept of utility and cite examples
of types of utility;
(D) describe the function of prices in markets; and
(E) clarify how the interaction of supply and demand
affects price.
(13) The student knows that a nation's economic system
is determined by what is produced, how it is produced, and how it
is distributed. The student is expected to:
(A) compare and contrast how economies answer basic
economic questions;
(B) explain why most economies are mixed; and
(C) determine the relationship between government and
business.
(14) The student knows that private enterprise is based
on independent decisions by businesses and limited government involvement.
The student is expected to:
(A) determine characteristics of a private enterprise
system;
(B) explain the advantages and disadvantages of private
enterprise; and
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