| (a) General requirements. This course is recommended
for students in Grades 11 and 12. The practicum course is a paid or
unpaid capstone experience for students participating in a coherent
sequence of career and technical education courses in the Marketing
Career Cluster. Recommended prerequisite: Principles of Business,
Marketing, and Finance. Corequisite: Practicum in Marketing. This
course must be taken concurrently with Practicum in Marketing and
may not be taken as a stand-alone course. Students shall be awarded
one credit for successful completion of this course. A student may
repeat this course once for credit provided that the student is experiencing
different aspects of the industry and demonstrating proficiency in
additional and more advanced knowledge and skills.
(b) Introduction.
(1) Career and technical education instruction provides
content aligned with challenging academic standards and relevant technical
knowledge and skills for students to further their education and succeed
in current or emerging professions.
(2) The Marketing Career Cluster focuses on planning,
managing, and performing marketing activities to reach organizational
objectives.
(3) Extended Practicum in Marketing is a series of
dynamic activities that focus on the customer to generate a profitable
exchange. Students will gain knowledge and skills that help them to
be proficient in one or more of the marketing functional areas associated
with distribution, financing, marketing information management, pricing,
product planning, promotion, purchasing, risk management, and selling
skills. Students will integrate skills from academic subjects, information
technology, interpersonal communication, and management training to
make responsible decisions.
(4) Students are encouraged to participate in extended
learning experiences such as career and technical student organizations
and other leadership or extracurricular organizations.
(5) Statements that contain the word "including" reference
content that must be mastered, while those containing the phrase "such
as" are intended as possible illustrative examples.
(c) Knowledge and skills.
(1) The student demonstrates professional standards/employability
skills as required by business and industry. The student is expected
to:
(A) participate in a paid or unpaid, laboratory- or
work-based application of previously studied knowledge and skills
related to marketing;
(B) participate in training, education, or preparation
for licensure, certification, or other relevant credentials to prepare
for employment;
(C) demonstrate professional standards and personal
qualities needed to be employable such as self-discipline, integrity,
customer service, work ethic, adaptability with increased fluency;
(D) demonstrate use of personal information management,
email, Internet, writing and publishing, presentation, and spreadsheet
or database applications with increased fluency for relevant projects;
(E) employ teamwork and conflict-management skills
with increased fluency to achieve collective goals; and
(F) employ planning and time-management skills and
tools with increased fluency to enhance results and complete work
tasks.
(2) The student applies professional communications
strategies. The student is expected to:
(A) demonstrate proper use of written, verbal, and
visual communication techniques with increased proficiency;
(B) apply active listening skills to obtain and clarify
information;
(C) create and deliver formal and informal presentations
effectively;
(D) analyze, interpret, and effectively communicate
information; and
(E) exhibit public relations skills to maintain internal
and external customer/client satisfaction.
(3) The student implements advanced problem-solving
methods. The student is expected to:
(A) employ critical-thinking skills with increased
fluency both independently and in groups to solve problems and make
decisions;
(B) conduct technical research to gather information
necessary for decision making; and
(C) analyze elements of a problem to develop creative
and innovative solutions.
(4) The student understands and applies proper safety
and security techniques in the workplace. The student is expected
to:
(A) demonstrate understanding of and consistently follow
workplace safety rules and regulations; and
(B) adhere to technology safety and security policies
such as acceptable use policy and webpage policies.
(5) The student understands the professional, ethical,
and legal responsibilities in marketing. The student is expected to:
(A) demonstrate a positive, productive work ethic by
performing assigned tasks as directed;
(B) apply alternative responses to workplace situations
based on personal or professional ethical responsibilities;
(C) show integrity by choosing the ethical course of
action when making decisions; and
(D) comply with all applicable rules, laws, and regulations
such as Occupational Safety and Health Administration and statutes
such as the Americans with Disabilities Act in a consistent manner.
(6) The student participates in a marketing experience.
The student is expected to:
(A) conduct, document, and evaluate learning activities
in a supervised marketing experience;
(B) develop advanced technical knowledge and skills
related to the student's occupational objective;
(C) demonstrate use of information technology tools
to manage and perform work responsibilities;
(D) apply concepts and strategies needed to communicate
information about products, services, images, and ideas to achieve
a desired outcome;
(E) model communication channels used in sales promotion;
(F) apply different components of the marketing mix
to contribute to successful marketing;
(G) apply the elements and processes of product planning,
including related product-mix strategies to meet customer expectations;
(H) identify and evaluate elements of an advertisement
with increased fluency;
(I) demonstrate growth of technical skill competencies;
(J) evaluate strengths and weaknesses in technical
skill proficiency; and
(K) collect representative work samples.
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