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RULE §130.4Agribusiness Management and Marketing (One Credit), Adopted 2015

(a) General requirements. This course is recommended for students in Grades 10-12. Students shall be awarded one credit for successful completion of this course.

(b) Introduction.

  (1) Career and technical education instruction provides content aligned with challenging academic standards and relevant technical knowledge and skills for students to further their education and succeed in current or emerging professions.

  (2) The Agriculture, Food, and Natural Resources Career Cluster focuses on the production, processing, marketing, distribution, financing, and development of agricultural commodities and resources, including food, fiber, wood products, natural resources, horticulture, and other plant and animal products/resources.

  (3) Agribusiness Management and Marketing is designed to provide a foundation to agribusiness management and the free enterprise system. Instruction includes the use of economic principles such as supply and demand, budgeting, record keeping, finance, risk management, business law, marketing, and careers in agribusiness. To prepare for careers in agribusiness systems, students must attain academic skills and knowledge, acquire technical knowledge and skills related to agribusiness marketing and management and the workplace, and develop knowledge and skills regarding career opportunities, entry requirements, and industry expectations. To prepare for success, students need opportunities to learn, reinforce, apply, and transfer their knowledge and skills in a variety of settings.

  (4) Students are encouraged to participate in extended learning experiences such as career and technical student organizations and other leadership or extracurricular organizations.

  (5) Statements that contain the word "including" reference content that must be mastered, while those containing the phrase "such as" are intended as possible illustrative examples.

(c) Knowledge and skills.

  (1) The student demonstrates professional standards/employability skills as required by business and industry. The student is expected to:

    (A) identify career development and entrepreneurship opportunities in agribusiness systems;

    (B) apply competencies related to resources, information, interpersonal skills, and systems of operation in agribusiness systems;

    (C) demonstrate knowledge of personal and occupational health and safety practices in the workplace;

    (D) identify employers' expectations, including appropriate work habits, ethical conduct, and legal responsibilities;

    (E) demonstrate characteristics of good citizenship such as stewardship, advocacy, and community leadership; and

    (F) research career topics using technology such as the Internet.

  (2) The student develops a supervised agriculture experience program. The student is expected to:

    (A) plan, propose, conduct, document, and evaluate a supervised agriculture experience program as an experiential learning activity;

    (B) apply proper record-keeping skills as they relate to the supervised agriculture experience;

    (C) participate in youth leadership opportunities to create a well-rounded experience program; and

    (D) produce and participate in a local program of activities using a strategic planning process.

  (3) The student recognizes roles within teams, work units, departments, organizations, inter-organizational systems, and the larger environment. The student is expected to:

    (A) identify how key organizational systems affect organizational performance and the quality of products and services related to agriculture, food, and natural resources;

    (B) demonstrate an understanding of the global context of agricultural industries and careers; and

    (C) describe the nature and types of agribusiness organizations to build an understanding of the scope of organizations.

  (4) The student examines critical aspects of career opportunities in one or more agriculture, food, and natural resources careers. The student is expected to:

    (A) research and interpret information for one or more careers in agriculture, food, or natural resources; and

    (B) identify educational and credentialing requirements for one or more careers in agriculture, food, and natural resources.

  (5) The student defines and examines agribusiness management and marketing and its importance to the local and international economy. The student is expected to:

    (A) describe the roles and functions of management and leadership in agribusiness;

    (B) identify key economic principles of free enterprise; and

    (C) analyze the economic opportunities of agribusiness.

  (6) The student defines the importance of maintaining records and budgeting in agribusiness. The student is expected to:

    (A) maintain appropriate agribusiness records such as payroll, employee benefits, journals, inventories, income and expense logs, financial statements, and balance sheets;

    (B) identify methods of obtaining agribusiness loans and financing; and

    (C) compare methods of capital resource acquisition as it pertains to agriculture.

  (7) The student describes issues related to government policy and recognizes concepts related to cultural diversity. The student is expected to:

    (A) analyze methods of decision making;

    (B) examine the effects of government policies and regulations in making management decisions;

    (C) describe the management of human resources with respect to cultural diversity;

    (D) identify laws pertaining to land and property ownership and uses, taxes, wills, and liabilities; and

    (E) develop a personal economic philosophy.

  (8) The student defines key issues of agribusiness success and failure. The student is expected to:

    (A) apply the decision-making process for budgeting issues;

    (B) analyze business records and record-keeping procedures;

    (C) determine methods of financing agribusiness;

    (D) identify methods of obtaining capital resources; and

    (E) analyze agricultural commodity markets.

  (9) The student describes the marketing of agricultural products. The student is expected to:

    (A) describe the purpose and importance of marketing;

    (B) develop a marketing plan;

    (C) identify the competitive environment and the impact of foreign markets;

    (D) compare types of markets and influence factors; and

    (E) identify methods of managing risk such as hedging and crop insurance.

  (10) The student knows the efficiency aspects of agribusiness management. The student is expected to:

    (A) use management software and information technology such as spreadsheets and databases;

    (B) develop an entrepreneurial plan based on personal economic philosophy;

    (C) develop a financial management plan; and

    (D) present a business proposal.

Source Note: The provisions of this §130.4 adopted to be effective August 28, 2017, 40 TexReg 9123

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