| (a) General requirements. This course is recommended
for students in Grade 9. Students shall be awarded one credit for
successful completion of this course.
(b) Introduction.
(1) Career and technical education instruction provides
content aligned with challenging academic standards and relevant technical
knowledge and skills for students to further their education and succeed
in current or emerging professions.
(2) The Arts, Audio/Video Technology, and Communications
Career Cluster focuses on careers in designing, producing, exhibiting,
performing, writing, and publishing multimedia content including visual
and performing arts and design, journalism, and entertainment services.
(3) Careers in the Arts, Audio/Video Technology, and
Communications Career Cluster require a creative aptitude, a strong
background in computer and technology applications, a strong academic
foundation, and a proficiency in oral and written communication. Within
this context, students will be expected to develop an understanding
of the various and multifaceted career opportunities in this cluster
and the knowledge, skills, and educational requirements for those
opportunities.
(4) Students are encouraged to participate in extended
learning experiences such as career and technical student organizations
and other leadership or extracurricular organizations.
(5) Statements that contain the word "including" reference
content that must be mastered, while those containing the phrase "such
as" are intended as possible illustrative examples.
(c) Knowledge and skills.
(1) The student demonstrates professional standards/employability
skills as required by business and industry. The student is expected
to:
(A) explore opportunities in training, education, and
certifications for employment;
(B) demonstrate professional standards and personal
qualities needed to be employable such as oral and written communication,
leadership, teamwork, appreciation for diversity, conflict management,
customer service, work ethic, and adaptability;
(C) demonstrate skills related to seeking and applying
for employment;
(D) create a resume and cover letter/letter of interest
to document information such as work experiences, licenses, certifications,
and work samples; and
(E) demonstrate skills in evaluating and comparing
employment opportunities.
(2) The student applies English language arts in Arts,
Audio/Video Technology, and Communications projects. The student is
expected to:
(A) demonstrate use of content, technical concepts,
and vocabulary;
(B) use correct grammar, punctuation, and terminology
to write and edit documents;
(C) identify assumptions, purpose, and propaganda techniques;
(D) compose and edit copy for a variety of written
documents;
(E) evaluate oral and written information; and
(F) research topics for the preparation of oral and
written communication.
(3) The student applies professional communications
strategies. The student is expected to:
(A) adapt language structure and style for audience,
purpose, situation, and intent;
(B) organize oral and written information;
(C) interpret and communicate information, data, and
observations;
(D) deliver formal and informal presentations;
(E) apply active listening skills to obtain and clarify
information;
(F) develop and interpret tables, charts, and figures
to support written and oral communications;
(G) listen to and speak with diverse individuals; and
(H) exhibit public relations skills to increase internal
and external customer/client satisfaction.
(4) The student understands and examines problem-solving
methods. The student is expected to:
(A) employ critical-thinking skills independently and
in groups; and
(B) employ interpersonal skills in groups to solve
problems.
(5) The student uses technology applications when completing
Arts, Audio/Video Technology, and Communications projects and processes.
The student is expected to:
(A) use technology applications such as social media,
email, Internet, writing and publishing, presentation, and spreadsheet
or database applications for Arts, Audio/Video Technology, and Communications
projects; and
(B) use processes such as personal information management,
file management, and file sharing.
(6) The student understands arts, audio/video technology,
and communications systems. The student is expected to:
(A) describe the nature and types of businesses in
arts, audio/video technology, and communications;
(B) analyze and summarize the history and evolution
of the arts, audio/video technology, and communications fields of
study;
(C) analyze the arts, audio/video technology, and communications
economic base; and
(D) analyze and summarize evidence of interdependence
between the technical and the artistic sides of arts, audio/video
technology, and communications.
(7) The student understands principles of audio/video
production. The student is expected to:
(A) apply knowledge of audio and video script production;
(B) discuss the impact of audio and video selection
on human emotion;
(C) demonstrate the use of audio and video for a three-screen
environment, including cell phones, television monitors, and computer
screens;
(D) demonstrate various videography techniques, including
picture composition, video composition, audio composition, editing,
and delivery;
(E) understand the differences between linear and nonlinear
systems; and
(F) demonstrate knowledge of control peripherals for
capturing or ingesting media.
(8) The student understands principles of fashion design
that impact consumer purchasing of fashion and apparel accessories.
The student is expected to:
(A) describe social, cultural, and life cycle influences;
(B) explain how fashion trends are determined; and
(C) analyze the influence of advertising on consumer
apparel choices.
(9) The student understands principles of video game
design. The student is expected to:
(A) demonstrate knowledge and appropriate use of computer
operating systems;
(B) demonstrate appropriate use of hardware components,
software programs, and storage devices;
(C) demonstrate knowledge of sound editing;
(D) demonstrate knowledge of file formats and cross-platform
compatibility;
(E) acquire and exchange information in a variety of
electronic file sharing formats; and
(F) combine graphics, images, and sound.
(10) The student understands principles of graphic
design and illustration. The student is expected to:
(A) research the history of visual arts and design;
(B) explain the evolution of art and design;
(C) compare current visual arts technologies with historical
technologies;
(D) understand general characteristics in artwork from
a variety of cultures; and
(E) analyze and apply art elements and principles in
photographic works, multimedia applications, and digital and print
media.
(11) The student understands principles of commercial
photography. The student is expected to:
(A) demonstrate knowledge of photographic composition
and layout; and
(B) evaluate photographs using principles of art, commercial
photography standards, and critical-thinking skills.
(12) The student understands principles, elements,
and techniques of animation. The student is expected to:
(A) describe and use audience identification, script
writing, character design, storyboarding, and audio and delivery formats;
(B) describe and use cell, stop motion, tweening, motion
paths, masking, looping, scripting/programming, and interactivity;
(C) describe lighting and camera shots; and
(D) describe and use flip books, claymation, or cut-outs;
(13) The student understands principles of printing
and imaging. The student is expected to:
(A) identify processes required for the production
of various printed products;
(B) identify basic design elements such as text, graphics,
and white space; and
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