(a) General requirements. This course is recommended
for students in Grades 9-12. Recommended prerequisite: Principles
of Arts, Audio/Video Technology, and Communications. Recommended corequisite:
Audio/Video Production I Lab. Students shall be awarded one credit
for successful completion of this course.
(b) Introduction.
(1) Career and technical education instruction provides
content aligned with challenging academic standards and relevant technical
knowledge and skills for students to further their education and succeed
in current or emerging professions.
(2) The Arts, Audio/Video Technology, and Communications
Career Cluster focuses on careers in designing, producing, exhibiting,
performing, writing, and publishing multimedia content, including
visual and performing arts and design, journalism, and entertainment
services.
(3) Careers in audio and video technology and film
production span all aspects of the audio/video communications industry.
Within this context, in addition to developing technical knowledge
and skills needed for success in the Arts, Audio/Video Technology,
and Communications Career Cluster, students will be expected to develop
an understanding of the industry with a focus on pre-production, production,
and post-production audio and video products.
(4) Students are encouraged to participate in extended
learning experiences such as career and technical student organizations
and other leadership or extracurricular organizations.
(5) Statements that contain the word "including" reference
content that must be mastered, while those containing the phrase "such
as" are intended as possible illustrative examples.
(c) Knowledge and skills.
(1) The student demonstrates professional standards/employability
skills as required by business and industry. The student is expected
to:
(A) participate in training, education, or certification
for employment;
(B) demonstrate professional standards and personal
qualities needed to be employable such as oral and written communication,
leadership, teamwork, appreciation for diversity, conflict management,
customer service, work ethic, and adaptability;
(C) demonstrate skills related to seeking and applying
for employment; and
(D) create a resume and cover letter/letter of interest
to document information such as work experiences, licenses, certifications,
and work samples.
(2) The student applies academic knowledge and skills
in audio and video projects. The student is expected to:
(A) apply English language arts knowledge and skills
by demonstrating use of content, technical concepts, and vocabulary;
using correct grammar, punctuation, and terminology to write and edit
documents; and composing and editing copy for a variety of written
documents such as scripts, captions, schedules, reports, and manuals;
and
(B) apply mathematics knowledge and skills in invoicing
and time-based mathematics by demonstrating knowledge of arithmetic
operations and applying measurement to solve problems.
(3) The student understands professional communications
strategies. The student is expected to:
(A) adapt language for audience, purpose, situation,
and intent through structure and style;
(B) organize oral and written information;
(C) interpret and communicate information, data, and
observations;
(D) deliver formal and informal presentations;
(E) apply active listening skills;
(F) listen to and speak with diverse individuals; and
(G) exhibit public relations skills.
(4) The student understands and examines problem-solving
methods. The student is expected to:
(A) employ critical-thinking skills independently and
in groups; and
(B) employ interpersonal skills in groups to solve
problems.
(5) The student uses technology applications and processes.
The student is expected to:
(A) use technology applications such as social media,
email, Internet, writing and publishing, presentation, and spreadsheet
or database applications for audio and video production projects;
and
(B) use processes such as personal information management,
file management, and file sharing.
(6) The student understands the evolution and current
trends of the audio and video production industry. The student is
expected to:
(A) summarize the history and evolution of the audio
and video production industry; and
(B) analyze the current trends of the audio and video
production industry.
(7) The student applies safety regulations. The student
is expected to:
(A) implement personal and workplace safety rules and
regulations;
(B) follow emergency procedures; and
(C) examine and summarize safety-related problems that
may result from working on location.
(8) The student develops leadership characteristics.
The student is expected to:
(A) employ leadership skills;
(B) employ teamwork and conflict-management skills;
(C) participate in meetings; and
(D) participate in mentoring activities.
(9) The student applies ethical decision making and
complies with laws regarding use of technology in audio and video
production. The student is expected to:
(A) demonstrate an understanding of ethical conduct
related to interacting with others and providing proper credit for
ideas;
(B) discuss and apply copyright laws in relation to
fair use and acquisition, trademark laws, and personal privacy laws;
(C) model respect for intellectual property;
(D) analyze the ethical impact of the audio and video
production industry on society; and
(E) evaluate audio and video products for accuracy
and validity.
(10) The student uses innovative thinking to develop
new ideas and processes for solving real-world issues and conveying
those ideas to a global audience through a digital product. The student
is expected to:
(A) examine real-world issues relating to current topics
such as health care, government, business, or education; and
(B) create unique methods and products for audiences
beyond the classroom such as school officials, non-profit organizations,
higher education officials, government, or other stakeholders.
(11) The student develops career-building characteristics.
The student is expected to:
(A) create a career portfolio to document information
such as work experiences, licenses, certifications, and work samples;
(B) demonstrate skills in evaluating and comparing
employment opportunities;
(C) examine and employ professional networking opportunities
such as career and technical student organizations, professional social
media, and industry professional organizations; and
(D) examine employment opportunities in entrepreneurship.
(12) The student applies technical skills for efficiency.
The student is expected to:
(A) employ planning and time-management skills to complete
work tasks; and
(B) use technology to enhance productivity.
(13) The student develops a basic understanding of
audio and video production. The student is expected to:
(A) understand the audio, video, and film industry,
including the history, current practices, and future trends;
(B) explain the beginning and evolution of the audio,
video, and film industry;
(C) describe how changing technology is impacting the
audio, video, and film industry;
(D) define and use terminology associated with the
audio, video, and film industry;
(E) identify various audio tape, tapeless, and file
formats and the key elements required in audio scripts;
(F) apply writing skills to develop an audio script;
(G) explain how various styles of music can create
a specific emotional impact;
(H) understand various microphones based upon type,
pickup patterns, and various audio cables and connectors;
(I) identify the key elements required in video scripts;
(J) apply writing skills to develop a video script;
(K) identify various video tape, tapeless, and file
formats;
(L) understand various video cables and connectors;
(M) distinguish between analog and digital formats;
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