| (a) General requirements. This course is recommended
for students in Grades 10-12. Prerequisite: Audio/Video Production
I. Corequisite: Audio/Video Production II. This course must be taken
concurrently with Audio/Video Production II and may not be taken as
a stand-alone course. Districts are encouraged to offer this lab in
a consecutive block with Audio/Video Production II to allow students
sufficient time to master the content of both courses. Students shall
be awarded one credit for successful completion of this course.
(b) Introduction.
(1) Career and technical education instruction provides
content aligned with challenging academic standards and relevant technical
knowledge and skills for students to further their education and succeed
in current or emerging professions.
(2) The Arts, Audio/Video Technology, and Communications
Career Cluster focuses on careers in designing, producing, exhibiting,
performing, writing, and publishing multimedia content, including
visual and performing arts and design, journalism, and entertainment
services.
(3) Careers in audio and video technology and film
production span all aspects of the audio/video communications industry.
Building upon the concepts taught in Audio/Video Production, in addition
to developing advanced knowledge and skills needed for success in
the Arts, Audio/Video Technology, and Communications Career Cluster,
students will be expected to develop an advanced understanding of
the industry with a focus on pre-production, production, and post-production
products. Through diverse forms of storytelling and production, students
will exercise and develop creativity, intellectual curiosity, and
critical-thinking, problem-solving, and collaborative skills. This
course may be implemented in an audio format or a format with both
audio and video. Requiring a lab corequisite for the course affords
necessary time devoted specifically to the production and post-production
process.
(4) Students are encouraged to participate in extended
learning experiences such as career and technical student organizations
and other leadership or extracurricular organizations.
(5) Statements that contain the word "including" reference
content that must be mastered, while those containing the phrase "such
as" are intended as possible illustrative examples.
(c) Knowledge and skills.
(1) The student demonstrates professional standards/employability
skills as required by business and industry. The student is expected
to:
(A) participate in training, education, or certification
for employment;
(B) demonstrate professional standards and personal
qualities needed to be employable such as oral and written communication,
leadership, teamwork, appreciation for diversity, conflict management,
customer service, work ethic, and adaptability;
(C) demonstrate skills related to seeking and applying
for employment;
(D) update a resume, cover letter/letter of interest,
and career portfolio to document information such as work experiences,
licenses, certifications, and work samples; and
(E) demonstrate skills in evaluating and comparing
employment opportunities.
(2) The student applies academic knowledge and skills
in production projects. The student is expected to:
(A) apply English language arts knowledge and skills
by consistently demonstrating use of content, technical concepts,
and vocabulary; using correct grammar, punctuation, and terminology
to write and edit documents; and composing and editing copy for a
variety of written documents such as scripts, captions, schedules,
reports, manuals, proposals, and other client-based documents; and
(B) apply mathematics knowledge and skills in invoicing
and time-based mathematics by consistently demonstrating knowledge
of arithmetic operations and applying measurement to solve problems.
(3) The student develops a perception of self, human
relationships, and the world. The student is expected to:
(A) demonstrate the value and purpose of listening,
observing, concentrating, cooperating, and using emotional and sensory
recall;
(B) develop and practice effective voice and diction;
(C) analyze strategies such as advertising; perpetuating
stereotypes; and using visual representations, special effects, and
language used by media to inform, persuade, entertain, and transform
culture;
(D) explore the emotional and intellectual effects
of visual media on viewers; and
(E) analyze how visual and audio techniques such as
special effects, editing, camera angles, reaction shots, sequencing,
and music convey messages in media.
(4) The student applies professional communications
strategies. The student is expected to:
(A) adapt language for audience, purpose, situation,
and intent through structure and style;
(B) analyze and organize oral and written information;
(C) analyze, interpret, and communicate information,
data, and observations;
(D) create and deliver formal and informal presentations;
(E) apply active listening skills to obtain and clarify
information;
(F) listen to and speak with diverse individuals;
(G) collaborate with others in a production role such
as talent, director, producer, videographer, and editor to tell a
story through live or recorded productions; and
(H) exhibit public relations skills to increase internal
and external customer/client satisfaction.
(5) The student understands and examines problem-solving
methods. The student is expected to:
(A) employ critical-thinking skills independently and
in groups;
(B) employ interpersonal skills in groups to solve
problems; and
(C) demonstrate responsibility, artistic discipline,
and creative problem solving by concentrating in one or more areas
of audio and video production such as directing, producing, writing,
videography, and editing.
(6) The student uses technology applications and processes.
The student is expected to:
(A) use technology applications such as social media,
email, Internet, writing and publishing, presentation, and spreadsheet
or database applications for audio and video production projects;
and
(B) use processes such as personal information management,
file management, and file sharing.
(7) The student applies safety regulations. The student
is expected to:
(A) implement personal and workplace safety rules and
regulations throughout the production process;
(B) recognize and resolve potential safety concerns;
and
(C) follow emergency procedures.
(8) The student applies leadership characteristics
to student organizations and professional development activities.
The student is expected to:
(A) employ leadership skills to accomplish goals and
objectives by exhibiting problem-solving and management traits;
(B) employ teamwork and conflict-management skills
to achieve collective goals;
(C) establish and maintain effective working relationships
by providing constructive praise and criticism, demonstrating sensitivity
to and value for diversity, and managing stress and controlling emotions;
(D) prepare for meetings by developing goals and objectives
to achieve within a scheduled time and producing agendas;
(E) conduct and participate in meetings to accomplish
work tasks by achieving goals and objectives within a scheduled time;
producing meeting minutes, including decisions and next steps; and
using parliamentary procedures, as needed; and
(F) employ mentoring skills to inspire and teach others.
(9) The student applies ethical decision making and
complies with laws regarding use of technology in audio/video production.
The student is expected to:
(A) demonstrate an understanding of ethical conduct
related to interacting with others and providing proper credit for
ideas;
(B) apply copyright laws in relation to fair use and
acquisition, trademark laws, and personal privacy laws;
(C) model respect for intellectual property; and
(D) demonstrate proper etiquette and knowledge of acceptable
use policies.
(10) The student applies technical skills for efficiency.
The student is expected to:
(A) employ planning and time-management skills to complete
work tasks; and
(B) use technology to enhance productivity.
(11) The student demonstrates an understanding of audio
and video production. The student is expected to:
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