(a) General requirements. This course is recommended
for students in Grades 9-12. Recommended corequisite: Commercial Photography
I Lab. Students shall be awarded one credit for successful completion
of this course.
(b) Introduction.
(1) Career and technical education instruction provides
content aligned with challenging academic standards and relevant technical
knowledge and skills for students to further their education and succeed
in current or emerging professions.
(2) The Arts, Audio/Video Technology, and Communications
Career Cluster focuses on careers in designing, producing, exhibiting,
performing, writing, and publishing multimedia content, including
visual and performing arts and design, journalism, and entertainment
services.
(3) Careers in commercial photography require skills
that span all aspects of the industry from setting up a shot to delivering
products in a competitive market. In addition to developing knowledge
and skills needed for success in the Arts, Audio/Video Technology,
and Communications Career Cluster, students will be expected to develop
an understanding of the commercial photography industry with a focus
on creating quality photographs.
(4) Students are encouraged to participate in extended
learning experiences such as career and technical student organizations
and other leadership or extracurricular organizations.
(5) Statements that contain the word "including" reference
content that must be mastered, while those containing the phrase "such
as" are intended as possible illustrative examples.
(c) Knowledge and skills.
(1) The student demonstrates professional standards/employability
skills as required by business and industry. The student is expected
to:
(A) identify and participate in training, education,
or certification for employment;
(B) identify and demonstrate positive work behaviors
and personal qualities needed to be employable; and
(C) demonstrate skills related to finding and obtaining
a desired job.
(2) The student applies academic knowledge and skills
in commercial photography. The student is expected to:
(A) apply English language arts knowledge and skills
in accordance with industry standards to a variety of written documents;
and
(B) apply mathematics knowledge and skills in accordance
with industry standards to solve a problem.
(3) The student applies professional communications
strategies. The student is expected to:
(A) adapt language for audience, purpose, situation,
and intent;
(B) organize oral and written information;
(C) interpret and communicate information, data, and
observations;
(D) deliver formal and informal presentations;
(E) apply active listening skills;
(F) listen to and speak with diverse individuals; and
(G) exhibit public relations skills.
(4) The student understands and examines problem-solving
methods. The student is expected to:
(A) employ critical-thinking skills independently and
in groups; and
(B) employ interpersonal skills in groups to solve
problems.
(5) The student applies technology applications. The
student is expected to use personal information management, email,
Internet, writing and publishing, presentation, and spreadsheet or
database applications for commercial photography projects.
(6) The student understands commercial photography
systems. The student is expected to analyze and summarize the history
and evolution of commercial photography.
(7) The student applies safety regulations. The student
is expected to:
(A) implement personal and workplace safety rules and
regulations in a photography studio and lab; and
(B) follow emergency procedures.
(8) The student applies leadership characteristics
to student leadership and professional development activities. The
student is expected to:
(A) employ communication skills;
(B) employ teamwork and conflict-management skills;
(C) conduct and participate in meetings; and
(D) employ mentoring skills.
(9) The student applies ethical decision making and
understands and complies with laws regarding use of technology in
commercial photography. The student is expected to:
(A) demonstrate an understanding of ethical conduct
related to interacting with others such as maintaining client confidentiality
and privacy of sensitive content and providing proper credit for ideas;
(B) discuss and apply copyright laws in relation to
fair use and duplication of images;
(C) model respect for intellectual property when manipulating,
morphing, and editing digital images;
(D) analyze the impact of photography on society; and
(E) understand Creative Commons laws, including all
licensing.
(10) The student develops career-building characteristics.
The student is expected to:
(A) create a portfolio to document information such
as work experiences, licenses, certifications, and work samples; and
(B) examine employment opportunities in entrepreneurship.
(11) The student applies technical skills for efficiency.
The student is expected to employ planning and time-management skills
to complete work tasks.
(12) The student develops a basic understanding of
commercial photography. The student is expected to:
(A) research career opportunities and qualifications
in photography;
(B) research the history and evolution of photography;
(C) analyze principles of commercial photography such
as working with clients, interpreting client instructions, developing
production schedules, and delivering products in a competitive market;
(D) analyze and apply the elements and principles of
art to photographs;
(E) demonstrate knowledge of different types of cameras
and lenses and their applications to photography;
(F) demonstrate knowledge of photographic composition
and layout;
(G) demonstrate knowledge of different types of photographic
media;
(H) demonstrate knowledge of the basics of digital
photography;
(I) demonstrate knowledge of photographic lighting
techniques, including three-point lighting;
(J) identify characteristics and uses of various types
of photographic paper;
(K) demonstrate an understanding of standard conventions
for mounting, matting, or framing;
(L) produce a variety of photographs using appropriate,
current, industry-standard production processes;
(M) evaluate photographs using principles of art, commercial
photography standards, and critical-thinking skills;
(N) understand resolution and digital file format;
(O) identify and use the principles of design to discuss,
analyze, critique, and write about visual aspects in photographic
work, including the student's own work; and
(P) demonstrate knowledge of the principles of design
in photographic work with a focus on composition, color, design, shape,
shadow, negative space, and background.
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