An insurance premium finance company may not engage in deceptive advertising as set forth in the Insurance Code, Article 24.13, and further defined in these sections. (1) Advertisements by an insurance premium finance company shall be truthful, not misleading in fact or in implication, or fail to disclose material facts. (2) No advertisement shall be used by an insurance premium finance company which, because of words, phrases, statements, or illustrations therein or information omitted therefrom, have the tendency to mislead or deceive borrowers. Words or phrases which are misleading or deceptive because the meaning is unclear, or clear only to persons familiar with insurance premium finance terminology, may not be used. This paragraph does not prohibit use of trade or technical terms in advertisements directed exclusively at commercial insureds. (3) All information required to be disclosed by these guidelines shall
be set out conspicuously and in close conjunction with the statements to which such information relates or under appropriate captions of such prominence that it is not minimized, rendered obscure, presented in an ambiguous fashion, or intermingled with the context of the advertisement so as to be confusing or misleading.
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