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TITLE 31NATURAL RESOURCES AND CONSERVATION
PART 2TEXAS PARKS AND WILDLIFE DEPARTMENT
CHAPTER 51EXECUTIVE
SUBCHAPTER POFFICIAL CORPORATE PARTNERS
RULE §51.703Advertising

(a) Department funds shall not be used to advertise a product and/or service of the OCP, except as follows:

  (1) to provide information about the relationship with the OCP and encourage public participation in OCP-sponsored activities or events in support of the department's mission;

  (2) to provide information about the availability of products and/or services of an OCP that have been created and/or are being made available pursuant to an agreement with the department to support department programs, projects or sites; and

  (3) to offset fulfillment costs or opportunity costs incurred by the department to provide advertising to the OCP in department publications, web sites, at department sites and other department vehicles and outlets.

(b) The OCP shall not use department brands, except as authorized by written agreement with the department.

(c) The department may provide to an OCP opportunities to run advertising in department publications, web sites, other media vehicles, and/or at department sites so long as such advertising:

  (1) has been approved in writing in advance by the department's executive director or designee;

  (2) is in the best interest of the department and does not conflict with the department's mission and goals;

  (3) if on a department site, preserves the natural and scenic integrity of the site and minimizes distractions that may interfere with the enjoyment of the site by visitors; and

  (4) is not more prominent than and does not overshadow the role of the department.

(d) The designation of an OCP as the exclusive OCP for a specific business category shall not limit the department's ability to accept advertising from potential competitors of the OCP in department publications, web sites and other media, including but not limited to the Texas Parks and Wildlife Magazine.

(e) The department will not accept any advertisement that does not comply with the requirements of Parks and Wildlife Code, §11.0172 and §11.0173, and §51.72 of this title (relating to Youth-appropriate Advertising).


Source Note: The provisions of this §51.703 adopted to be effective May 3, 2012, 37 TexReg 3164

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