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TITLE 34PUBLIC FINANCE
PART 12STATE EMPLOYEE CHARITABLE CAMPAIGN
CHAPTER 333CAMPAIGN MATERIALS
RULE §333.7Campaign Materials Guidelines

(a) Local materials not ordered through the state campaign manager must be submitted each year to the State Advisory Committee (SAC) for recommendation to the State Policy Committee (SPC) for approval.

(b) The following are guidelines for the creation and production of any materials used for the State Employee Charitable Campaign (SECC).

  (1) Campaign managers will submit possible themes every second year in January prior to the SECC Workshop/Conference.

  (2) Attendees will chose up to three themes, which will be submitted to the State Advisory Committee (SAC) and State Employee Charitable Campaign Policy Committee (SPC) for approval.

  (3) Based upon SAC recommendation and SPC approval, if central purchasing is available, the SCM will order materials depicting one of the approved themes, as decided upon by the SPC.

  (4) Local areas may use centrally purchased materials, or local areas may order their own materials incorporating any of the approved themes, if the local area submits samples, pictures, or adequate descriptions of those materials to the SAC, and if those materials are approved by the SPC.

  (5) All materials must include the SECC flag logo, as well as the approved theme.

(c) The following are guidelines to be used for the creation and production of directories for the State Employee Charitable Campaign.

  (1) The cover of the directory must include one of the SPC approved themes.

  (2) The cover or back cover of the directory must include the SECC flag logo.

  (3) There are no restrictions on paper quality.

  (4) The directory may be printed in color or in black and white.

  (5) The general directory information and statewide federation listings that are available on-line must be used in the original format.

  (6) The directory listings must include a six-digit code, the name of charity (federations and affiliates must be included), a phone number, a description of the organization not to exceed 25 words in length, and administrative costs; a web address is optional, but is encouraged. The name of the charity that shall appear on the directory is the legal name of the charity as it is filed with the Secretary of State. However, the d/b/a/ name may appear on the directory instead, if the charity has a d/b/a/ name and if that d/b/a/ name appears in the appropriate place on the application that was approved by the SPC or the LEC. For purposes of the 25-word description, each part of a hyphenated term will count as a separate word. Materials that contain a description of more than 25 words will be denied approval by the SPC.

  (7) The font size and type must be consistent throughout the directory with no differentiation made between statewide and local charities.

  (8) The directory may be printed on paper that is 8-1/2 inches by 11 inches or 11 inches by 17 inches.

  (9) A suggested distribution ratio is one directory for each five state employees.

  (10) The list of statewide organizations will alternate with the list of local organizations in appearing first on the directory. If in one year the list of statewide organizations appears before the list of local organizations, the following year the list of local organizations will appear before the statewide organizations. Similarly, the list of local federations will alternate with the list of unaffiliated local organizations each year. Federations will be listed in alphabetical order within their respective sections in the directory.

(d) If a mini-directory is used, the following guidelines will apply.

  (1) The cover of the mini-directory must include one of the SPC approved themes.

  (2) The cover or back cover of the mini-directory must include the SECC flag logo.

  (3) There are no restrictions on paper quality.

  (4) The mini-directory may be printed in color or in black and white.

  (5) General directory information is not required.

  (6) Listings must include a six-digit code and the name of the charity (federation and affiliates must be included). The name of the charity that shall appear on the directory is the legal name of the charity as it is filed with the Secretary of State. However, the d/b/a/ name may appear on the directory instead, if the charity has a d/b/a/ name and if that d/b/a/ name appears in the appropriate place on the application that was approved by the SPC or the LEC.

  (7) Font size and type must be consistent throughout directory with no differentiation made between statewide and local charities.

  (8) There are no size restrictions.

  (9) A suggested distribution ratio is one mini-directory for each state employee.

  (10) The list of statewide organizations will alternate with the list of local organizations in appearing first on the directory. If in one year the list of statewide organizations appears before the list of local organizations, the following year the list of local organizations will appear before the statewide organizations. Similarly, the list of local federations will alternate with the list of unaffiliated local organizations each year. Federations will be listed in alphabetical order within their respective sections in the directory.

(e) The following are guidelines to be used for the creation and production of authorization forms (pledge form).

  (1) Only forms approved by the SPC and the comptroller may be used.

  (2) Any locally printed forms, such as scannable forms, on-line forms, and forms created or printed by institutions of higher education, must be submitted annually for recommendation by the SAC and approval by the SPC prior to their use. The SPC will not approve any forms that are not in compliance with the forms approved by the comptroller and the SPC.

(f) The following are guidelines to be used for the creation of other campaign materials.

  (1) All items must include one of the SPC approved themes.

  (2) All items must include the SECC flag logo.

  (3) Any campaign materials not ordered through the state campaign manager central purchasing process, if such process is provided, must be submitted to the SAC for recommendation and to the SPC for approval.

  (4) any campaign materials not approved by the SPC are not eligible for campaign reimbursement.


Source Note: The provisions of this §333.7 adopted to be effective June 23, 2002, 27 TexReg 5212; amended to be effective May 1, 2003, 28 TexReg 3519; amended to be effective March 10, 2005, 30 TexReg 1455; amended to be effective March 16, 2006, 31 TexReg 1725

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