Any individual or group (television stations, newspapers, magazines, etc.) wishing to publicize photographs of missing persons supplied by the Missing Persons Clearinghouse shall submit a request in writing specifying how they wish to use them. If the publication is in written form, a sample must be forwarded to the clearinghouse along with the request. If the publication is in another form, a detailed format must be submitted to the clearinghouse. The clearinghouse's toll free number and the direct line number must be included in the publication. Upon publication, all photographs must be returned to the clearinghouse along with a finished copy of all written publications.