| (a) Sale of space. In accordance with 23 U.S.C. §111,
and Transportation Code, Chapter 204, the department may sell, or
contract with a vendor to sell on the department's behalf, commercial
advertising space at a travel information center in accordance with
this section.
(b) Limitations. An advertisement may be exhibited
only within a facility at the travel information center. The advertising
area may not exceed 60 percent of all of the display area in the facility,
with the remaining display area to be used free of charge for providing
information to the traveling public and public service announcements.
(c) Acceptable subject matter. The subject of an advertisement
in a travel information center is limited to:
(1) Texas vacation, travel or tourism-related attractions,
sites, facilities, destinations, accommodations, restaurants, events,
equipment or services determined by the department to be of cultural,
educational, historical, or recreational interest to the public;
(2) shopping opportunities related to Texas destinations
and products, including food products;
(3) pleasure-driving, including equipment, facilities,
destinations, and services;
(4) recreational attractions, sites, equipment, facilities,
and services;
(5) outdoor activities and attractions, including camping,
hiking, fishing, boating, bicycling, gardening, photography, birding
and other wildlife viewing, astronomical and geological attractions;
(6) public transportation facilities and services;
(7) financial, media, and higher education services
related to Texas institutions;
(8) real estate developments related to recreational
and retirement living in Texas; and
(9) other matters of interest and value to the public
and highway users, as determined by the department.
(d) Unacceptable subject matter. An advertisement in
a travel information center may not advertise:
(1) an out-of-state travel-tourism location, destination,
facility, or service unless it borders and has ties with Texas or
augments Texas travel or tourism;
(2) an alcoholic beverage, except as provide by subsection
(e) of this section;
(3) a tobacco product;
(4) a sexually-oriented product or service; or
(5) another subject that is not related to travel or
tourism.
(e) Exception. This section does not prohibit the advertisement
of a product, or a facility open to the general public, that highlights
a registered Texas Department of Agriculture's GO TEXAN product that
is grown, produced, or manufactured in Texas.
|
