| (a) It is unlawful for a dealer to advertise an offer
of a manufacturer's or distributor's rebate, interest or finance charge
reduction, or other financial inducement or incentive if the dealer
contributes to the incentive program, unless such advertising discloses
that the dealer's contribution may affect the final negotiated price
of the motor vehicle.
(b) An advertisement containing an offer of an interest
or finance charge incentive that is paid for or financed by the dealer
rather than the manufacturer or distributor shall disclose:
(1) that the dealer pays for or finances the interest
or finance charge rate reduction;
(2) the amount of the dealer's contribution in either
a dollar or percentage amount; and
(3) that such arrangement may affect the final negotiated
price of the motor vehicle.
(c) An offer or promise to pay or to tender cash to
a buyer of a motor vehicle, as in a rebate or cash back program, may
not be advertised unless the rebate or cash back program is offered
and paid in part by the motor vehicle manufacturer or distributor
directly to the retail purchaser or to the assignee of the retail
purchaser and unless the advertisement sets forth the contribution
disclosures required by this rule.
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