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TITLE 43TRANSPORTATION
PART 10TEXAS DEPARTMENT OF MOTOR VEHICLES
CHAPTER 215MOTOR VEHICLE DISTRIBUTION
SUBCHAPTER FADVERTISING
RULE §215.266Lowest Price Claims
(a) Claims that represent a lowest price, best price, best deal, or other similar superlative claims shall not be used in advertising.

 (b) If a "meet or beat" guarantee is advertised, then the advertisement must clearly and conspicuously disclose the conditions and requirements necessary in order for a person to receive the offer or guarantee.
Source Note: The provisions of this §215.266 adopted to be effective February 11, 2010, 35 TexReg 883; amended to be effective February 13, 2017, 42 TexReg 571

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