| (H) describe all fashion show responsibilities; and
(I) write press releases to publicize promotional activities.
(15) The student creates product displays using the
principles of design. The student is expected to:
(A) identify components used in developing displays;
(B) determine ways in which design elements and principles
are used in the creation of displays;
(C) describe types and uses of interior and exterior
displays; and
(D) create window or other displays of fashion and
apparel products.
(16) The student demonstrates effective customer service.
The student is expected to:
(A) determine factors that promote quality customer
relations;
(B) evaluate the impact of cultural diversity on customer
relations;
(C) exhibit skills needed for effective customer service;
(D) create solutions to specific customer issues; and
(E) examine the role of selling fashion products in
retail.
(17) The student identifies wholesale settings. The
student is expected to:
(A) analyze motives for consumer fashion purchases;
(B) describe qualities of an effective salesperson;
(C) apply appropriate fashion vocabulary in selling
situations; and
(D) demonstrate effective sales techniques from customer
approach to closure.
(18) The student summarizes important business procedures
in fashion retailing. The student is expected to:
(A) explain methods a business uses to control risks
such as surveillance, safety training, and loss control;
(B) explain the use of inventory information such as
preparing financial reports and making buying decisions;
(C) demonstrate cash and credit transaction methods;
(D) analyze data used to make accurate forecasts;
(E) demonstrate knowledge of the fashion buying process
such as preparing a buying plan, completing purchase orders, and processing
invoices;
(F) examine operational costs such as markup, markdown,
cash flow, and other factors affecting profit; and
(G) demonstrate procedures for reporting and handling
accidents, safety, and security incidents.
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