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TITLE 19EDUCATION
PART 2TEXAS EDUCATION AGENCY
CHAPTER 130TEXAS ESSENTIAL KNOWLEDGE AND SKILLS FOR CAREER AND TECHNICAL EDUCATION
SUBCHAPTER NMARKETING
RULE §130.389Advanced Marketing (Two Credits), Adopted 2015

    (B) interpret vendor terms and policies; and

    (C) calculate the final cost of a product.

  (17) The student knows the important role each employee plays in providing exceptional customer service. The student is expected to:

    (A) identify employee management actions and attitudes that result in customer satisfaction;

    (B) describe how customer service and follow-up are major factors for success in marketing; and

    (C) demonstrate effective communication with customers to foster positive relationships that enhance company image.

  (18) The student demonstrates the management of selling activities. The student is expected to:

    (A) explain sales and financial quotas;

    (B) identify types of information contained in sales records; and

    (C) exhibit proper procedures for maintaining sales records.

  (19) The student prepares for employment in a particular career field. The student is expected to:

    (A) identify training, education, and certification requirements for occupational choice; and

    (B) research career-related training or degree programs.

  (20) The student demonstrates mathematics knowledge and skills required to pursue the full-range of postsecondary education and career opportunities. The student is expected to:

    (A) demonstrate use of relational expressions such as equal to, not equal to, greater than, and less than;

    (B) apply data and measurements to solve a problem;

    (C) analyze mathematical problem statements for missing or irrelevant data;

    (D) construct charts, tables, and graphs from functions and data; and

    (E) analyze data when interpreting operational documents.

  (21) The student applies ethical reasoning to a variety of workplace situations in order to make ethical decisions. The student is expected to:

    (A) weigh alternative responses to workplace situations based on legal responsibilities and employer policies;

    (B) weigh alternative responses to workplace situations based on personal or professional ethical responsibilities;

    (C) identify and explain personal and long-term consequences of unethical or illegal behaviors; and

    (D) identify the most appropriate response to workplace situations based on legal and ethical considerations.

  (22) The student knows the importance of teamwork, leadership, and organizational skills. The student is expected to:

    (A) specify how teams function;

    (B) use teamwork to solve problems;

    (C) differentiate between the roles of team leaders and team members;

    (D) analyze characteristics of good leaders;

    (E) identify employers' expectations and appropriate work habits;

    (F) define discrimination, harassment, and inequality;

    (G) demonstrate time-management techniques to develop and maintain schedules and meet deadlines;

    (H) illustrate how teams measure their results; and

    (I) demonstrate methods to recognize and reward team performance.


Source Note: The provisions of this §130.389 adopted to be effective August 28, 2017, 41 TexReg 614

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