| (E) apply evaluation strategies to determine promotional
campaign effectiveness;
(F) describe the development of a sales force; and
(G) apply evaluation strategies to determine the effectiveness
of sales activities.
(15) The student knows that purchasing usually occurs
in a continuous cycle. The student is expected to:
(A) demonstrate the process of selecting suppliers
and sources; and
(B) analyze and discuss selection of goods and services
based on operational needs.
(16) The student knows that entrepreneurial risk is
the possibility of loss or failure. The student is expected to:
(A) categorize business risks such as human, natural,
and economic;
(B) classify business risks as pure or speculative,
controllable or uncontrollable, and insurable or uninsurable;
(C) explain security precautions and health, safety,
and worker welfare regulations; and
(D) analyze examples of business risks to recommend
and defend risk-management strategies.
(17) The student understands the importance of a business's
social responsibility to society as it relates to shareholders, employees,
customers, the community, and the environment. The student is expected
to discuss the responsibility of business.
(18) The student understands business ethics and legal
responsibilities. The student is expected to:
(A) explain ethical actions in business operations,
including ethical considerations in providing information, confidential
information, and information appropriate to obtain from a client or
another employee; and
(B) manage internal and external business relationships
to foster positive interactions by explaining the nature of human
resources and workplace regulations, discussing employment relationships,
and analyzing the impact of ethical decisions.
(19) The student acquires foundational knowledge of
business laws and regulations to understand their nature and scope.
The student is expected to:
(A) identify the legal issues affecting businesses;
and
(B) investigate the impact of the legal issues.
(20) The student explains the civil foundations of
the legal environment of business to demonstrate knowledge of contracts.
The student is expected to:
(A) identify the basic torts relating to business enterprises;
and
(B) describe the nature of legally binding contracts.
(21) The student explores the regulatory environment
of business to understand the diversity of regulations. The student
is expected to:
(A) describe the nature of legal procedure;
(B) discuss the nature of debtor-creditor relationships;
(C) explain the nature of agency relationships;
(D) discuss the nature of environmental law;
(E) identify the role of administrative law; and
(F) identify regulatory requirements affecting a business.
(22) The student knows the scope and nature of distribution.
The student is expected to:
(A) define effective channels of distribution strategies,
including activities associated with transportation, storage, product
handling, and inventory control;
(B) explain how distribution can add value to goods,
services, and intellectual property; and
(C) determine costs associated with distribution.
(23) The student knows that marketing research is a
specific inquiry to solve a problem. The student is expected to:
(A) identify benefits and limitations of marketing
research;
(B) identify components of the marketing research process;
(C) explain how to use the marketing research process
in order to identify industry trends and potential markets, analyze
demand, forecast sales, and make other decisions; and
(D) identify sources of primary and secondary data.
(24) The student knows the process of collecting marketing
information to facilitate decision making. The student is expected
to:
(A) conduct a market analysis;
(B) use appropriate technology to obtain information
about the industry, customer, and competition; and
(C) conduct an analysis of strengths, weaknesses, opportunities,
and threats.
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