(a) A dentist whose license is not limited to the practice
of an ADA recognized specialty identified under §108.54(b)(1)
- (12) of this subchapter (relating to Advertising of Specialties),
may advertise that the dentist performs dental services in those specialty
areas of practice, but only if the advertisement also includes a clear
disclosure that he/she is a general dentist.
(b) Any advertisement of any specific dental service
or services by a general dentist shall include the notation "General
Dentist" or "General Dentistry" directly after the name of the dentist.
The notation shall be in a font size no smaller than the largest font
size used to identify the specific dental services being advertised.
For example, a general dentist who advertises "ORTHODONTICS" and "DENTURES"
and/or "IMPLANTS" shall include a disclosure of "GENERAL DENTIST"
or "GENERAL DENTISTRY" in a font size no smaller than the largest
font size used for terms 'orthodontics,' 'dentures' and/or 'implants.'
Any form of broadcast advertising by a general dentist (radio, television,
promotional DVDs, etc) shall include either "General Dentist" or "General
Dentistry" in a clearly audible manner.
(c) A general dentist is not prohibited from listing
services provided, so long as the listing does not imply specialization.
A listing of services provided shall be separate and clearly distinguishable
from the dentist's designation as a general dentist.
(d) The provisions of this rule shall not be required
for professional business cards or professional letterhead.
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