|(a) Introduction. (1) Students enrolled in Contemporary Media will understand how media influence tastes, behavior, purchasing, and voting decisions. Students who are media literate understand television, radio, film, and other visual images and auditory messages. (2) For high school students whose first language is not English, the students' native language serves as a foundation for English language acquisition and language learning. (3) Statements that contain the word "including" reference content that must be mastered, while those containing the phrase "such as" are intended as possible illustrative examples. (4) The essential knowledge and skills as well as the student expectations for Contemporary Media, an elective course, are described in subsection (b) of this section. (b) Knowledge and skills. (1) The student identifies the history and evolution of media used for mass communication. The student is expected to: (A) examine the development of the technologies that influence each medium; and (B) analyze the historical contributions made by various media personnel. (2) The student recognizes the types and functions of mass media. The student is expected to: (A) identify the types of mass media such as television, radio, Internet, podcast, YouTube, newspaper, periodicals, blogs, social networking, emailing, texting, search engines, and music; and (B) analyze the roles of media as sources of information, entertainment, persuasion, and education. (3) The student identifies and analyzes regulations that govern media. The student is expected to: (A) identify the appropriate government agencies that regulate media; and (B) analyze government regulatory issues regarding censorship, political campaigns, news, ethics, and responsibilities. (4) The student analyzes the influence of media. The student is expected to: (A) analyze the influence of viewing and listening habits on individuals; (B) analyze the influence of media in shaping governmental decisions, social choices, and cultural norms; (C) evaluate standards for "quality programming"; and (D) analyze possible ways to improve mass media. (5) The student analyzes, creates, and evaluates visual and auditory messages. The student is expected to: (A) develop skills for organizing, writing, and designing media messages for specific purposes and effects; (B) develop technical and communication skills needed by various media personnel; and (C) plan, organize, produce, and present media messages.