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TITLE 4AGRICULTURE
PART 1TEXAS DEPARTMENT OF AGRICULTURE
CHAPTER 17MARKETING AND PROMOTION
SUBCHAPTER CGO TEXAN PROGRAM
RULE §17.57Associate GO TEXAN Registrants

(a) Statement of purpose; Applicability. This section authorizes retailers, qualified livestock shows, distributors, communities, restaurants, and other entities to become associate GO TEXAN participants and assist the department with the promotion and implementation of the GO TEXAN Program.

(b) Application process.

  (1) Application to use the GO TEXAN certification mark in accordance with this section shall be made in the same manner as provided in §17.52 of this subchapter (relating to Application for Registration To Use the GO TEXAN Certification Mark).

  (2) Except as otherwise provided in this section, §§17.53, 17.55, and 17.56 of this subchapter (relating to Action on Application, Registration and Use of the GO TEXAN Certification Mark, and Termination of Registration To Use the GO TEXAN Certification Mark, respectively) shall apply to entities certified under this section.

(c) Eligibility Requirements and Registrant Categories.

  (1) Eligibility requirements. All retailers, livestock shows, distributors, and other entities interested in assisting the department with the promotion and implementation of the GO TEXAN Program may apply for Associate GO TEXAN participation.

  (2) Limitations. Associate GO TEXAN registrants shall only use the mark for the limited purpose stated in the certificate of registration. Use of the mark by Associate GO TEXAN registrants is limited to general promotion of the GO TEXAN Program and use is subject to department rules.

  (3) Livestock Shows and Festivals. A registrant's use of the mark is limited to promotion of the GO TEXAN Program at livestock shows and festivals in Texas that promote Texas agricultural products.

  (4) Retailer. A registrant's use of the mark is limited to general promotion of GO TEXAN products as defined in §17.51 and §17.52 of this subchapter (relating to Definitions and Application for Registration To Use the GO TEXAN Certification Mark) in its retail locations.

  (5) Other entities. A registrant's use of the mark is limited to promotion of the GO TEXAN Program, products, and participants.

  (6) Distributors. A registrant's use of the mark is limited to the promotion of GO TEXAN participant's products or the general promotion of GO TEXAN products, as defined in §17.51 and §17.52 of this subchapter.

(d) Printers and media. Printers' and media companies' use of the mark is limited to reproduction of the mark for use by current GO TEXAN Program registrants and participants on their approved products. A printer may be eligible for GO TEXAN participation if it creates original works produced in Texas; or Associate participation if the printer can demonstrate its desire and ability to assist the promotion of the GO TEXAN Program and its participants and registrants.


Source Note: The provisions of this §17.57 adopted to be effective November 18, 1999, 24 TexReg 10046; amended to be effective September 19, 2001, 26 TexReg 7119; amended to be effective January 9, 2008, 33 TexReg 76; amended to be effective January 10, 2013, 38 TexReg 241; amended to be effective February 12, 2023, 48 TexReg 656

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