| (a) A licensee shall use clear language in any advertising
and public communication to specify the type of license the licensee
currently holds.
(b) A licensee who uses the terms "doctor" or "Dr."
in any public communication or advertising shall also clearly use
the terms "doctor of chiropractic," "D.C.," "chiropractor," or "chiropractic"
in the public communication or advertising.
(c) An individual may not identify the individual as
a "doctor of chiropractic," "D.C.," or "chiropractor" in any public
communication or advertising without holding an active Texas license
except as allowed by subsection (d) of this section.
(d) An individual who has earned a chiropractic academic
degree but is not licensed in Texas may use the academic title in
advertising or public communications if the advertising or public
communications makes clear the individual is unlicensed by prominently
modifying the terms "doctor of chiropractic," "D.C.," or "chiropractor"
with language such as:
(1) "retired;"
(2) "pending licensure in Texas" (only if the individual
has submitted an application to the Board);
(3) "not licensed in Texas;" or
(4) "unlicensed in Texas."
(e) A licensee shall identify by name any board certifying
the licensee's professional credentials in any public communication
or advertising using the term "Board Certified" or similar term.
(f) A licensee may not state in any public communication
or advertising that the licensee is "Board Certified" by the Texas
Board of Chiropractic Examiners.
(g) An individual violating this section is subject
to disciplinary action.
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