The Texas Department of Transportation (department) is authorized by Transportation Code, Chapter 204 to publish literature for the purpose of advertising the highways of this state and attracting traffic thereto, and to include paid advertising in such literature. Title 43, Texas Administrative Code, §23.10 and §23.29 describe the policies governing advertising in department travel literature and Texas Highways magazine, list acceptable and unacceptable subjects for advertising in department travel literature and the magazine, and describes the procedures by which the department will solicit advertising.

As required by 43 TAC §23.10(e)(4)(A) and 43 TAC §23.29(d)(1) the department invites any entity or individual interested in advertising in department travel literature and Texas Highways magazine to request to be added to the department's mailing list. Written requests may be mailed to the Texas Department of Transportation, Travel Information Division, Travel Publications Section, P.O. Box 141009, Austin, Texas 78714-1009. Requests may also be made by telephone to (512) 486-5880 or sent by fax to (512) 486-5879.

The department is now accepting advertising for the 2011 edition of the Texas State Travel Guide, scheduled to be printed and available in January 2011, and the four quarterly issues of the Texas Events Calendar, beginning with the Summer 2010 calendar. The Summer 2010 calendar lists events scheduled for June, July, and August 2010. The Fall 2010 calendar lists September, October, and November 2010 events. The Winter 2010-2011 calendar lists December 2010, January 2011, and February 2011 events; and the Spring 2011 calendar lists events scheduled for March 2011, April 2011, and May 2011. The department is now accepting advertising for all monthly 2010 issues of Texas Highways magazine.

All entities and individuals on the mailing list will be contacted by mail sent out on January 11, 2010, and will have an opportunity to request a media kit. The media kit will contain rate card information, an order form, and samples of the respective travel literature. On and after February 11, 2010, the department will accept all insertion orders (in accordance with 43 TAC §23.10) received prior to the publication deadline on a first-come, first served basis or until all advertising space is filled. Insertion orders postmarked or received prior to February 11, 2010, for the Texas State Travel Guide will not be accepted.

All insertion orders will be stamped with the date they are received. Orders for premium space for the Texas State Travel Guide will be accepted only by mail postmarked on or after February 11, 2010. Advertisers must indicate ranked preference on all desired premium positions for the Texas State Travel Guide. If more than one insertion order for any premium position is received on the same day, the department will determine selection by a drawing held on February 26, 2010. Insertion orders for an inside front cover spread and inside back cover spread will take precedence over an inside front cover and inside back cover insertion order.

The advertising due dates for the Texas Events Calendar vary depending on the issue involved. The publication deadline for accepting advertising space in the Texas Events Calendar is February 12, 2010, for the Summer 2010 issue; May 14, 2010, for the Fall 2010 issue; August 13, 2010, for the Winter 2010-2011 issue; and November 12, 2010, for the Spring 2011 issue. The deadline for accepting materials for the Texas Events Calendar is February 26, 2010, for the Summer 2010 issue; May 28, 2010, for the Fall 2010 issue; August 30, 2010, for the Winter 2010-2011 issue; and November 29, 2010, for the Spring 2011 issue. The publication deadline for accepting advertising space in Texas Highways magazine is the 27th of the third month preceding the issue date. The deadline for accepting materials for Texas Highways magazine is seven days after space closing. When material or space closing dates fall on a Saturday, Sunday, or on a holiday, space and/or materials are due the preceding workday.

The Texas State Travel Guide is designed to encourage readers to explore and travel in Texas. The guide lists cities and towns alphabetically, featuring population figures and recreational travel sites for each, along with maps and 4-color photography. The guide also includes sections listing Texas state parks, state and national forests, and hunting and fishing information. The State of Texas distributes this vacation guide to travelers in Texas and to those who request information while planning to travel in Texas.

The Texas Events Calendar is published quarterly, corresponding with the seasons, to provide information about events happening in Texas throughout the year. The Texas Events Calendar includes festivals, art exhibits, rodeos, indoor and outdoor music and theatre productions, concerts, nature tours, and more, depending on the season. The State of Texas distributes this quarterly calendar to travelers in Texas and to those who request information on events happening around the state.

Texas Highways magazine is a monthly publication designed to encourage recreational travel within the state and to tell the Texas story to readers around the world. Accordingly, the content of the magazine is focused on Texas vacation, recreational, travel, or tourism related subjects, shopping opportunities in Texas and for Texas related products, various outdoor events, sites, facilities, and services in the state, transportation modes and facilities in the state, and other sites, products, facilities, and services that are travel related or Texas based, and that are determined by the department to be of cultural, educational, historical, or recreational interest to Texas Highways readers.

The Texas Accommodations Guide is the state's official lodging guide and includes information on hotels/motels, condominiums, bed & breakfasts, cabin/guest homes, and guest ranches. This publication is distributed in the standard package sent to requestors seeking information about Texas and also is distributed through the 12 Travel Information Centers operated by the Texas Department of Transportation.

The rate card information for potential advertisers in the Texas State Travel Guide, the Texas Events Calendar, Texas Highways magazine, and the Texas Accommodations Guide are included in this notice.

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TRD-200905468

Joanne Wright

Deputy General Counsel

Texas Department of Transportation

Filed: November 24, 2009