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(a)A dentist whose license is not limited to the practice
of an ADA recognized specialty identified under §108.54(b)(1)
- (12) of this subchapter (relating to Advertising of Specialties),
may advertise that the dentist performs dental services in those specialty
areas of practice, but only if the advertisement also includes a clear
disclosure that he/she is a general dentist.
(b)Any advertisement of any specific dental service
or services by a general dentist shall include the notation "General
Dentist" or "General Dentistry" directly after the name of the dentist.
The notation shall be in a font size no smaller than the largest font
size used to identify the specific dental services being advertised.
For example, a general dentist who advertises "ORTHODONTICS" and "DENTURES"
and/or "IMPLANTS" shall include a disclosure of "GENERAL DENTIST"
or "GENERAL DENTISTRY" in a font size no smaller than the largest
font size used for terms 'orthodontics,' 'dentures' and/or 'implants.'
Any form of broadcast advertising by a general dentist (radio, television,
promotional DVDs, etc) shall include either "General Dentist" or "General
Dentistry" in a clearly audible manner.
(c)A general dentist is not prohibited from listing
services provided, so long as the listing does not imply specialization.
A listing of services provided shall be separate and clearly distinguishable
from the dentist's designation as a general dentist.
(d)The provisions of this rule shall not be required
for professional business cards or professional letterhead.
The agency certifies that legal counsel has reviewed
the adoption and found it to be a valid exercise of the agency's legal
authority.
Filed with the Office
of the
Secretary of State on September 10, 2021
TRD-202103600 Lauren Studdard
General Counsel
State Board of Dental Examiners
Effective date: September 30, 2021
Proposal publication date: July 9, 2021
For further information, please call: (512) 305-8910
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