(a) General requirements. This course is recommended
for students in Grades 9-12. Students shall be awarded one credit
for successful completion of this course.
(b) Introduction.
(1) Career and technical education instruction provides
content aligned with challenging academic standards and relevant technical
knowledge and skills for students to further their education and succeed
in current or emerging professions.
(2) The Information Technology (IT) Career Cluster
focuses on building linkages in IT occupations for entry level, technical,
and professional careers related to the design, development, support,
and management of hardware, software, multimedia, and systems integration
services.
(3) In Digital Media, students will analyze and assess
current and emerging technologies, while designing and creating multimedia
projects that address customer needs and resolve a problem. Students
will implement personal and interpersonal skills to prepare for a
rapidly evolving workplace environment. The knowledge and skills acquired
and practiced will enable students to successfully perform and interact
in a technology-driven society. Students will enhance reading, writing,
computing, communication, and critical thinking and apply them to
the IT environment.
(4) Students are encouraged to participate in extended
learning experiences such as career and technical student organizations
and other leadership or extracurricular organizations.
(5) Statements that contain the word "including" reference
content that must be mastered, while those containing the phrase "such
as" are intended as possible illustrative examples.
(c) Knowledge and skills.
(1) The student demonstrates professional standards/employability
skills as required by business and industry. The student is expected
to:
(A) identify and demonstrate work behaviors and qualities
that enhance employability and job advancement such as regular attendance,
attention to proper attire, maintenance of a clean and safe work environment,
pride in work, flexibility, and initiative;
(B) employ effective verbal and nonverbal communication
skills;
(C) employ effective reading and writing skills;
(D) solve problems and think critically;
(E) demonstrate leadership skills and function effectively
as a team member;
(F) demonstrate an understanding of legal and ethical
responsibilities in relation to the field of information technology;
and
(G) demonstrate planning and time-management skills
such as storyboarding and project management, including initiating,
planning, executing, monitoring and controlling, and closing a project.
(2) The student identifies employment opportunities
in the IT field with a focus in the area of digital media. The student
is expected to:
(A) identify job opportunities and accompanying job
duties and tasks;
(B) research careers of personal interest along with
the education, job skills, and experience required to achieve personal
career goals;
(C) demonstrate an understanding of the functions of
resumes and portfolios; and
(D) create a digital portfolio.
(3) The student uses emerging technologies to exchange
and gather information and resources. The student is expected to:
(A) collaborate using various electronic technologies
such as email, blogs, chat rooms, discussion threads, social media,
podcasting, and wikis;
(B) demonstrate appropriate search strategies for finding
resources or assets on the Internet;
(C) discuss recent digital media technologies; and
(D) evaluate and select appropriate software for the
development of projects.
(4) The student complies with standard practices and
behaviors that meet legal and ethical responsibilities. The student
is expected to:
(A) explain and demonstrate ethical use of technology
and online resources;
(B) compare and contrast fair use, open source, and
creative commons;
(C) adhere to intellectual property laws and regulations;
(D) differentiate between copyright and trademarks;
(E) explain the concept of intellectual property laws,
including copyright, trademarks, and patents and consequences of violating
each type of law;
(F) define and identify unethical practices such as
hacking, online piracy, and data vandalism;
(G) demonstrate ethical use of Internet and online
resources, including citation of source; and
(H) describe the function of a non-disclosure agreement
and intellectual property agreement.
(5) The student analyzes and applies design and layout
principles in digital media. The student is expected to:
(A) compare and contrast printed and digital communications
products that demonstrate appropriate and inappropriate use of design
and layout principles;
(B) identify and apply perspective such as backgrounds,
light, shades, shadows, and scale to capture a focal point and create
depth;
(C) identify and apply principles of proportion, balance,
variety, emphasis, harmony, symmetry, unity, and repetition in type,
color, size, line thickness, shape, and space;
(D) identify and apply three-dimensional effects such
as foreground, middle distance, and background images;
(E) identify and apply concepts of typography;
(F) identify and apply color theory; and
(G) create and improve digital products by applying
the appropriate design and layout principles.
(6) The student designs and creates digital graphics.
The student is expected to:
(A) compare and contrast the characteristics of raster-based
bitmap graphics and vector-based graphics;
(B) create and modify digital graphics using appropriate
vector-based and raster-based software following standard design principles;
(C) export and set graphics to be used in both print
and digital formats;
(D) demonstrate knowledge of graphic resolution, file
size, file formats, and file management;
(E) determine the type of data stored in a file based
on its file extension and select appropriate software to modify, create,
and view the file; and
(F) differentiate between the color mode selections
in determining product output.
(7) The student demonstrates appropriate use of digital
photography equipment and techniques. The student is expected to:
(A) demonstrate proper use of safety procedures while
using digital photography equipment;
(B) capture still shot images using digital photography
equipment incorporating various photo composition techniques such
as lighting, perspective, candid versus posed, rule of thirds, and
level of horizon;
(C) transfer still shot images from equipment to the
computer; and
(D) demonstrate photographic enhancement techniques
such as feathering, layering, masking, and color enhancement using
appropriate photo editing software.
(8) The student demonstrates appropriate use of video
equipment and techniques. The student is expected to:
(A) demonstrate proper use of safety procedures while
using digital video equipment;
(B) demonstrate proper use of terminology in relation
to video technology;
(C) demonstrate proper ethics in the use of digital
video photography equipment to capture video images;
(D) transfer video images from equipment to the computer;
(E) apply videographic enhancement and editing techniques
such as panning, transitioning, zooming, content editing, and synchronizing
audio and video using appropriate digital manipulation software; and
(F) export video files in digital formats to be used
in various delivery systems such as podcasts, downloadable media,
social media, and streaming video.
(9) The student demonstrates appropriate use of audio
equipment and techniques. The student is expected to:
(A) demonstrate proper use of safety procedures while
using digital audio equipment;
(B) demonstrate proper use of terminology and concepts
in relation to audio technology;
(C) demonstrate proper use of digital audio equipment
to capture audio files;
(D) transfer audio files from equipment to the computer;
(E) demonstrate proper use of audio editing software
such as adding effects, fading, volume control, and manipulation of
waveforms using appropriate digital manipulation software; and
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