| (a) A person advertising chiropractic services shall
not use false, deceptive, unfair, or misleading advertising, including:
(1) claims intended or reasonably likely to embellish
or create a false expectation of the favorable results from chiropractic
treatment;
(2) claims intended or reasonably likely to create
a false expectation of the cost of treatment or the amount of treatment
to be provided;
(3) claims reasonably likely to deceive or mislead
because the claims in context represent only a partial disclosure
of the conditions and facts of the extent of treatment the licensee
expects to provide;
(4) claims that state or imply chiropractic services
can cure any condition;
(5) claims that chiropractic services cure or lessen
the effects of ailments, injuries, or other disorders of the human
body which are outside the scope of chiropractic practice;
(6) claims that state or imply the results of chiropractic
services are guaranteed;
(7) claims that chiropractic services offer results
that are not within the realm of scientific proof beyond testimonial
statements or manufacturer's claims; or
(8) claims intended or reasonably likely to create
a false expectation of the adverse consequences of not receiving chiropractic
treatment.
(b) Subsection (a)(2) of this section is not applicable
where the cost or amount of treatment varies from an original quotation
or advertisement by a reasonable amount.
(c) The standard for determining whether a violation
of this rule has occurred is the generally accepted standards of care
within the chiropractic profession in Texas.
|
